SuperYou records Rs 150 crore ARR in its 1st year of operations; Ranveer Singh says, 'We believe in protein...'

SuperYou, the protein-focused snacking brand co-founded by actor Ranveer Singh and Nikunj Biyani, has completed its first full year in the market with annual recurring revenue touching Rs 150 crore.

The brand, launched in November 2024, has reported strong growth across online and offline channels as demand rises for high-protein, better-for-you snacking options.

In its first year, SuperYou sold more than 15 million units across two product categories. Its portfolio includes Protein Wafers, Multigrain Chips, Mini Protein Wafers and fermented yeast–based Protein Powders. These products are available across Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto and the company’s own D2C website. SuperYou has also expanded its presence to more than 4,500 retail outlets across major metros and Tier 2 cities.

"In India, where nutrition often takes a back seat, we’re making everyday choices matter by reimagining how people track their intake and enjoy protein, seamlessly. Because we believe in protein for everyone. From protein snacks to powders, our mission is simple - purposeful, tasty options that fit into your daily life and help celebrate your progress," said Ranveer Singh.

Nikunj Biyani, Co-founder of SuperYou, said, “Over the past year, we’ve seen an incredible cultural shift, people want snacks that taste great and make them feel good. In India, where nearly 70% of the population is protein-deficient, our mission has been to make protein exciting, approachable, and a part of daily life, not just gym life.”

For its next phase of expansion, SuperYou plans to invest Rs 40 to 50 crore in research and product development. It also aims to become a Rs 1,000 crore brand within the next two to three years.