Swiggy Instamart partners with Hamleys to deliver toys in just 10 minutes

Swiggy Instamart, which competes with Zomato's Blinkit and Zepto, recently announced a strategic partnership with Hamleys, the renowned toy retailer, to deliver toys to customers' doorsteps within just 10 minutes. 

The partnership marks Hamleys' debut in the quick commerce space, aiming to make last-minute playtime needs and quick gifts more accessible and convenient for consumers.

With this, Residents in metropolitan areas can explore and order from Hamleys' diverse collection via Swiggy Instamart.

Which products are available?

The selection of toys available through Swiggy Instamart includes over 120 Hamleys products, featuring popular brands such as Disney, Mattel (Barbie), Kingdom of Play, Simba, Paw Patrol, Hot Wheels, and Play-Doh.

The product categories cater to various interests and age groups, encompassing action figures, board games, dolls, puzzles, arts and crafts, baby and toddler toys, musical toys, outdoor games, educational toys, toy vehicles, soft toys, and guns. The extensive range aims to promote both fun and learning for children of all ages.

The category growth

Since introducing toys as a category earlier this year, Swiggy Instamart has witnessed a staggering 300x growth in orders. The addition of Hamleys' premium toys is anticipated to further boost this growth and enhance customer satisfaction.

 "We are incredibly excited to bring top-quality toys from a brand as iconic as Hamleys to customers through Swiggy Instamart," said Phani Kishan Addepalli, CEO of Swiggy Instamart.

He emphasized that the collaboration combines Hamleys' legacy of providing exceptional toys with Swiggy Instamart's unparalleled convenience, delivered within minutes.

Aiming to meet the growing demand

This partnership aims to meet the growing demand for quick and convenient access to toys, particularly for busy parents and last-minute shoppers.

The convenience of UPI and other payment methods on Swiggy Instamart further enhances the shopping experience.

Swiggy Instamart aims to set a new standard in the quick commerce industry by demonstrating how established retail brands can leverage fast delivery services to reach customers more effectively.

"Okay guys. This is big! Super excited to announce @Hamleys_India's launch on @SwiggyInstamart to get a fantastic array of products for kids (and adults)! Be it Lego, Barbie, Hot Wheels or official Disney toys, we have them all available for delivery in 10 mins. We went live in the morning and we are apparently stocking out on the Lego products already. Go grab yours quickly as we get busy restocking," Kishan wrote on X.