Swiggy Instamart spenders from Delhi, Dehradun splurge over Rs 20 lakhs in 2024

An annual report by Swiggy Instamart highlights how customers across India made quick commerce part of their daily lives in 2024, ordering everything from milk and groceries to gold coins and electronics. Two heavy spenders from Delhi and Dehradun together spent more than ₹20 lakhs on the platform this year, stocking up on essentials like atta, milk, and oil.

Below is a closer look at the key trends, big-ticket buys, and quirky consumer choices revealed by Swiggy Instamart’s data, collected from Jan. 1 to Dec. 1, 2024.

Big purchases and everyday essentials

Delhi & Dehradun Spenders: Two users together spent over ₹20 lakhs on Swiggy Instamart in 2024, with their carts brimming with kitchen staples such as atta, milk, and oil.

Nationwide Must-Haves: Milk, curd, dosa batter, chips, and soft drinks emerged as the top five items in baskets across the country. Notably, 1 in every 15 orders featured milk, and 1 in every 5 orders included fruits or vegetables.

Unique splurges and high-end buys

Pet Care Enthusiast: A customer in Mumbai spent over ₹15 lakh on pet supplies, mainly dog and cat food.

Tech Shopper: One user in Chennai shelled out ₹1,25,454 on gadgets, from gaming earphones to a hair straightener.

Mango Lover: A resident of Hyderabad spent ₹35,000 on mangoes in May.

Gold Gifter: An Ahmedabad shopper spent a record ₹8,32,032 on gold coins during Dhanteras.

Party in Delhi: Poker chips worth ₹4,60,000 were bought by customers in the national capital during Diwali.

Tonic Water Craze: In Mumbai, a single-day purchase of tonic water reached ₹8,20,360, while one user in Goa spent nearly ₹35,000 on tonic water this year.

Festive favorites and late-night cravings

Diwali Essentials: More than ₹45 lakh went toward brooms on Dhanteras, reflecting India’s tradition of Diwali cleaning.

Raksha Bandhan Deliveries: Close to 8 lakh rakhis were delivered, with one Mumbai user ordering 31 rakhis in a single go.

Valentine’s Day: On Feb. 14, an average of 307 roses per minute were ordered, making roses a top seller for last-minute romantics.

Late-Night Snacks: Between 10 p.m. and 4 a.m., chips, ice cream, and cold drinks were the most sought-after items, while the 8-9 p.m. slot saw the highest demand for sanitary pads.

City-specific trends

Bengaluru: Topped the charts in purchasing both puja essentials and party supplies. The city also led in ordering underwear and sexual wellness products.

Mumbai: Ordered the most umbrellas and raincoats overall, and famously bought 4,500 kilograms of onions in just one hour on Dec. 1.

Hyderabad: Emerged as a snack capital, ordering ₹60 crores worth of instant noodles this year. Locals also favored the "Deliver Without Bag" option, indicating rising eco-consciousness.

Vizag: One user spent ₹27,742 solely on toys, showcasing that quick commerce can cater to playtime as well.

Behind the scenes of quick commerce

Fastest Delivery: Kochi recorded a delivery in just 89 seconds, delivering bananas and leafy greens over a distance of 180 meters.

Lowest Bill: A pencil sharpener priced at just ₹3 was the smallest single order of the year in Hyderabad.

Stealth Shopping: Top late-night “incognito” orders included masala chips, Kurkure, and flavored condoms—especially between 10 p.m. and 11 p.m. in Delhi, Hyderabad, and Bengaluru.

Global Reach: Canada, the United States, Kuwait, and Singapore led international logins to send orders to loved ones in India, usually for milk, dosa batter, and water.