Swiggy launches 45-min grocery and essentials products delivery via Instamart

• After Flipkart, Swiggy launches 45-min grocery and essentials product delivery via Instamart.
• Instamart is an instant grocery and essentials products delivery service.
• The platform is currently testing 'Instamart' to see how it augments the consumer promise of enabling unparalleled convenience by making grocery delivery more fast and delightful.

Online food aggregator Swiggy has launched Instamart, a quick delivery service within 45-minutes for grocery and essentials products.

The procurement and the delivery will happen via dark stores and Gurugram will be the first city where the consumers can enjoy this quick delivery service.

“We are currently testing Swiggy Instamart to see how it augments our consumer promise of enabling unparalleled convenience by making grocery delivery more instant and delightful,” said a Swiggy spokesperson.

"Through Instamart, we will introduce the most convenient grocery and essentials product delivery in India. With the fastest deliveries in the segment and the day and night delivery serviceability (7 am to 12 pm).

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Instamart will deliver a wide range of products under quick delivery services like instant meals, snacks, ice creams, beverages, fruits & vegetables, Instamart will address the unmet grocery needs of the time-pressed, convenience-seeking urban consumer,” the spokesperson added.

Furthermore, The food delivery startup has twice focused on the quick delivery segment, eversince the coronavirus breakdown, people are seeking for a quick delivery service for the grocery and essentials products.

Recently, an online e-commerce Flipkart had launched the quick delivery service in Bangalore via Shadowfax.

Moreover, Swiggy had also previously directed fast hyperlocal delivery through virtual stores called Urban Kirana. The feature had been made accessible in select regions of Gurugram as well as Bengaluru.

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