Swiggy launches Pyng for professional services

Leading restaurant aggregator Swiggy, has launched a new app called Pyng, marking its entry into the professional services marketplace.

The app, currently in its pilot phase, allows various professionals—ranging from fitness coaches and yoga instructors to language tutors and design consultants—to list and manage their services in one place.

Pyng provides tools for scheduling, payment tracking, and updating service availability, although there is no clarity yet on whether it will adopt a commission-based or subscription-based pricing model.

A shift drom the Super App approach  

This expansion suggests a change from Swiggy’s earlier strategy of hosting multiple services under a single app. Swiggy already has standalone offerings such as DineOut and Minis, and recently introduced Snacc, a 15-minute food delivery app, and Bolt, offering 10-minute dishes.

While the company had previously consolidated services like Instamart and Genie within its main platform, the move toward specialized apps signals a broader plan to diversify and capture new user segments.

Building a digital marketplace

By unveiling Pyng (also referred to as Pyng Professional on app stores), Swiggy is venturing into a space traditionally occupied by players focused on home improvement, personal care, and cleaning services. 

However, Pyng is targeting more specialized roles, such as life coaches, nutritionists, and other white-collar consultants, in a market that remains relatively under-served.

Swiggy had initially tested a services marketplace under the name Yello, aimed at connecting users with experts like lawyers and astrologers, and Pyng Professional appears to be the fruition of that vision.

Fierce competition and future outlook

Swiggy’s move comes amid stiff competition in the delivery and services sector. Rival Zomato is experimenting with its own 10- to 15-minute delivery features on the main app, while Zepto continues to expand its quick commerce capabilities.

Both Zomato and Zepto raised over a billion dollars last year, reflecting the high-stakes nature of India’s on-demand economy. Analysts at Bernstein have also projected that Swiggy’s strong footing in food delivery and quick commerce could boost its market position.