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Zomato rival Swiggy today launched Swiggy One Lite, a budget-friendly version of its existing Swiggy One membership. The new offering, which is priced at Rs 99 for three months, aims to provide a slew of benefits, including free deliveries and exclusive discounts, to its members.
What does Swiggy One Lite offer?
According to the company's statement, Members of Swiggy One Lite can enjoy 10 free deliveries on food orders over Rs. 149 and on Instamart orders above Rs 199.
Additionally, Customers can themselves of up to 30% extra discounts at more than 20,000 restaurants and a 10% discount on Swiggy Genie deliveries over Rs 60. The membership seeks to provide value to its users by offering a variety of cost-saving benefits across Swiggy’s services, the release notes.
“At Swiggy, we’re always looking for new ways to bring our convenience mission to life. 9 out of 10 members of Swiggy One use two or more services making it one of the most valuable membership programs in the country," said Anurag Panganamamula, Vice President of Revenue and Growth at Swiggy.
"After a successful B2B launch with leading players, we’re excited to introduce Swiggy One Lite on the Swiggy platform as a pocket-friendly alternative designed to bring value to our customers, especially those yet to experience the unparalleled benefits of the Swiggy One program," Anurag said.
The company anticipates that Swiggy One Lite users will see at least a 6x return on their membership fee as they utilize various services.
How will it benefit Swiggy?
With the launch of Swiggy One Lite, the company aims to enhance consumer experience and value. The launch comes after partnering with top brands in sectors like telecom and banking.
In July 2023, Swiggy partnered with with India's largest private sector bank HDFC Bank and has launched Swiggy HDFC Bank's co-branded credit card.
The current landscape of Indian foodtech sector
The food-tech market in India was valued at Rs 289.36 billion in 2019 and is expected to reach Rs 1,868.19 billion by 2025, expanding at a compound annual growth rate (CAGR) of around 39 per cent during the 2021-2025 period, according to Report Ocean's India Food Tech Market report.
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