In an age where emails and digital communication dominate professional interactions, one design aspirant took an unconventional approach that caught the attention of Saptarshi Prakash, AVP of Design at Swiggy.
In a recent post on LinkedIn, Prakash said that last week, he received an unexpected physical letter at his office—a surprising move as he had not shared his office address for correspondence.
The letter, sent via India Post, contained a job application from an aspiring designer eager to join Swiggy, complete with a concept to enhance user experience.
"It was from a designer eager to join Swiggy. Not only that, the person claimed to have developed a concept that could benefit our “ongoing efforts to enhance user experience," Prakash wrote.
Prakash, who has over 400,000 followers on Instagram, said that while such job inquiries are common, this was the first time he received one through traditional mail, which stood out in its simplicity and old-school charm.
"In a world where emails and DMs are the go-to methods, this person decided to go old-school to stand out. And you know what? It worked...At first, I felt it was a bit unconventional, maybe even a slight breach of privacy. But then I realised it genuinely caught my attention...Sometimes, stepping away from the usual can really make an impact," he wrote.
Although Prakash mentioned that Swiggy didn’t have a suitable role available at the time, he encouraged the applicant to connect further via email and even invited the LinkedIn community to share relevant opportunities for the candidate.
Check out the letter
Netizens reaction
Prakash's post has garnered over 7,500 likes and more than 107 comments, many of which relate to job opportunities for the candidate.
Interestingly, the candidate himself, named Om Sharma, shared a comment saying, "Hi Saptarshi, thank you so much for taking the time to read my letter. I really appreciate it! It was me who sent it, and I will share the idea that I mentioned in the letter. Looking forward to connecting further."
"There you are! :D Please drop me a mail and we will take it ahead from there :)" Prakash wrote.
"He’s got your contact number and probably knows your email too – I bet his biggest challenge now is just finding a chair near your desk!" a user wrote.
"I'm afraid I have to disagree with the "slight breach of privacy" part, as he did mail you at the office, which isn't private, given the situation where all the data is publicly available. And I can't ignore the effort to make an impact," another expressed.