Swiggy’s 10-minute delivery service launches new in-app feature ‘Maxxsaver’ to offer significant discounts

Swiggy, one of India's leading food delivery and quick commerce platforms, has introduced a new feature called "MaxxSaver" on its Swiggy Instamart service.

The feature is being rolled out across all 100 cities where Instamart operates and offers significant discounts once a user's cart value exceeds Rs 999.

According to Swiggy, the 10-minute delivery promise will remain unchanged, and MaxxSaver will also provide extra benefits for Swiggy BLCK members.

"As more users turn to Swiggy Instamart for daily essentials, electronics, fashion, and more, we remain committed to delivering exceptional value. With Maxxsaver, we enhance our promise to make Swiggy Instamart the most affordable and convenient quick-commerce destination," said Amitesh Jha, CEO of Swiggy Instamart.

"By passing on the benefits of larger orders, we’re able to offer better pricing to our users. Whether it’s a top-up or a weekly haul, users can effortlessly unlock maximum savings on every order," Jha added.

Competition with Zepto

Swiggy's latest move follows the success of rival Zepto's SuperSaver feature, launched in September last year. Unlike Zepto's opt-in model, MaxxSaver is automatically applied at checkout once the cart crosses a certain threshold.

The timing of MaxxSaver's release also comes as Zepto reportedly phases out its Zepto Pass subscription service and shifts focus to a new program called Zepto Daily, which offers exclusive prices and benefits by invite only in select pin codes.

The push toward larger cart sizes appears to be an industry-wide trend. In the third quarter of fiscal year 2025, Swiggy reported a 14% rise in its average order value for quick commerce, going from Rs 469 to Rs 534.

Quick commerce platforms are also expanding their product assortment to include categories like beauty, fashion, home décor, electronics, and travel, hoping to attract higher-value purchases and improve margins.

Industry shifts and challenges

Competition in quick commerce has intensified, with new players entering the market and established names ramping up their presence.

Amazon Now has begun testing its service in select Bengaluru neighbourhoods, while Flipkart Minutes, Flipkart's quick commerce division, is reportedly looking to scale up to around 500-550 dark stores before its flagship Big Billion Days sale. 

The race for market share has prompted caution among analysts. A Bank of America research note published in March warned of rising losses in the quick commerce space over the next year, along with slower growth in food delivery.

"While we remain positive on medium-term prospects for the quick commerce and food delivery market, we downgrade Zomato to Neutral and Swiggy to Underperform (both previously rated Buy), mainly led by our expectations of rising losses in the quick commerce business for the next 12-15 months and slowing growth/slower pace of margin improvement in food delivery," the report noted.