- The sales were fuelled by the ongoing cricketing season which has caused a surge in orders.
- Tier 2 cities such as Kolkata, Kochi, Lucknow, Visakhapatnam, Guwahati, and Mysore are performing the best and exceeding their pre-COVID levels.
Online food ordering and delivery platform Swiggy said its business has seen a recovery of around 80-85% of pre-COVID-19 order value.
The sales were fuelled by the ongoing cricketing season which has caused a surge in orders that are gradually touching pre-COVID values, it added.
“Starting with the unlock phases slowly and steadily more and more restaurants opened their kitchens to satisfy the needs of crores of consumers who were placing orders online,” Swiggy said in a statement.
In many markets, the recovery rate is at 95%, some even over 100%. Overall Swiggy has delivered over 100 million orders since the beginning of the lockdown.
Almost over 200 cities have now reached 90% of their pre-COVID gross merchandise value (GMV) levels, with more than 70 cities seeing a full recovery to their pre-COVID levels.
“Big food delivery markets such as Bengaluru, Chennai are seeing very fast recovery, however, due to a lot of the customer migration from these metros into Tier 2, 3+ cities, they have reached their 80% plus GMV levels,” Swiggy added.
Tier 2 cities such as Kolkata, Kochi, Lucknow, Visakhapatnam, Guwahati, and Mysore are performing the best and exceeding their pre-COVID levels due to the migration of the working population into these cities.
In yet another event earlier, Swiggy partners with the Union Housing and Urban Affairs Ministry (MoHUA) to get street food vendors of Delhi, Indore, Chennai, Ahmedabad, and Varanasi to get online. The ministry reported that it has onboarded 250 street food vendors in the listed cities and will help them to get online in food aggregator platforms.
About the company: Swiggy is India’s largest and highest-valued online food ordering and delivery platform founded in 2014. It is based in Bangalore, India, and as of March 2019, was operating in 100 Indian cities. Nandan Reddy, Sriharsha Majety, Rahul Jaimini are its founders.