- Tata Group-owned Tata Digital to launch its super app by December 2020.
- The purpose of this app launch is to offer various digital services to the customers on a single platform.
- Tata Digital new super app could raise competition for rivals such as Reliance Jio and Amazon.
- Currently, Tata Group running its e-commerce platform TataCLiQ, online grocery store StarQuik and online electronics shopping platform Croma.
Tata Group-owned Tata Digital is reportedly launching its “Super App” by this December 2020 to offer various digital services to the customers that will combine the company’s services on a single platform.
The new super app could raise competition for its rival companies such as Reliance Jio and Amazon. Tata Digital is looking to enhance its digital services by combining most of its services on a single platform.
Currently, Tata Group is running its three e-commerce platforms TataCLiQ, online grocery shopping platform StarQuik and online electronics store Croma. The launch of this app can boost up the growth of its e-commerce platforms.
Furthermore, Natarajan Chandrasekaran, chairman of Tata Group’s holding company Tata Sons, told The Financial Times that the new super app would support food and grocery ordering, e-commerce features, insurance, and financial services, education, healthcare services, and bill payments, among others.
The new super app aims to offer most of the popular digital services to the customers on a single platform instead of on different platforms. Tata Digital’s new super app is likely to be launched by December 2020.
Moreover, Tata Digital’s new super app could raise big competition for rivals such as Reliance Jio and Amazon.
Currently, Reliance Industries is picking up a lot of investments from foreign companies like Facebook to improve and expand its digital services in the country. Earlier this year, Facebook invested Rs 43,574 crore for a 9.99% stake in Jio Platforms.
On the other hand, Global e-commerce leader Amazon is also joining the fray. According to the reports, Amazon India announced that they will be investing $6.5 billion in India for expanding its digital services across the country. Earlier this month, Amazon launched its e-pharmacy services in Bengaluru named PillPack. Meanwhile, Reliance also entered in this sector by acquiring majority stakes in NetMeds.