Tata Passenger Electric Mobility partners with Shell India to boost EV charging infrastructure in India

Tata Group-owned Tata Passenger Electric Mobility (TPEM) has signed a non-binding Memorandum of Understanding (MoU) with Shell India Markets Private Limited (SIMPL) to collaborate in establishing public charging stations across India.

The partnership aims to revolutionize the electric vehicle (EV) charging landscape across India. By harnessing Shell’s extensive fuel station network and leveraging data from over 1.4 lakh Tata EVs, the duo plans to roll out public charging stations at strategic locations, catering specifically to the needs of Tata EV owners.

Enhancing the EV charging experience

To improve the experience of EV owners across India, The agreement between TPEM and Shell India Markets aims to explore synergies between the two companies to encourage more people to adopt electric vehicles in the country.

The two companies are also exploring introducing convenient payment systems and loyalty programs, which will add significant value to TPEM’s customers, as per the release. 

Tata Passenger Electric Mobility's market presence

TPEM is the market leader of EVs in India, commanding a market share of 71% in electric passenger vehicles with four products in its portfolio.

TPEM has led the rise of the EV ecosystem in the country by introducing its first EV-exclusive store in Gurugram to working with various charge point operators to grow India’s charging infrastructure.

Shell EV Recharge locations provide reliable and ultra-fast charging, with a 98%- 99% charger uptime. These locations also offer convenient retail, including fresh food and beverage options. The company said all these factors help enhance the overall customer experience and provide added value and convenience.

Leadership comments 

Balaje Rajan, Chief Strategy Officer, Tata Passenger Electric Mobility Ltd. and Tata Motors Passenger Vehicles Ltd. said, “Through this partnership, we aim to grow the existing charging infrastructure, which is crucial for mainstream adoption of EVs in the country, particularly as the customer base continues to expand. By combining TPEM’s deep understanding of EV usage with Shell’s unparalleled customer experience, this strategic alliance will certainly bring a marked change in India’s charging behaviour, in turn driving up the EV adoption in the country.”

Sanjay Varkey, Director of Shell India Markets Private Limited, said, “Our dedication to using 100% certified renewable sources combined with our ultra-fast and reliable chargers ensures that our customers enjoy a sustainable, hassle-free, and efficient charging experience. Our strategic partnership with Tata Passenger Electric Mobility Ltd aims to promote the widespread adoption of electric vehicles in the country by leveraging digital integration and customer-centric initiatives.”