Tata Play partners with Amazon to offer Amazon Prime benefits to its customers across TV and OTT

Tata's Tata Play has partnered with Amazon Prime to offer Prime Lite subscriptions as part of its DTH and Binge packages.

The partnership provides customers with access to Prime Video's extensive content library, as well as free unlimited same-day delivery on over one million products and next-day delivery on more than four million products on Amazon.

Offering Prime subscription benefits

The partnership between Tata Play and Amazon Prime allows customers of Tata Play DTH and Tata Play Binge to enjoy the video, shipping, and shopping benefits of an Amazon Prime subscription.

The collaboration offers Prime benefits to viewers across both TV and OTT platforms.

Prime Lite and Tata Play plan

Under the Prime Lite with Tata Play plan, Tata Play DTH subscribers can choose from multiple packages starting at Rs 199 per month, offering a variety of TV channels.

Tata Play Binge subscribers can access Prime Lite with Tata Play, along with over 30 other popular apps at various price points.

Additionally, Prime Lite benefits include free unlimited same-day delivery on over one million products and next-day delivery on more than four million products, Prime Early Access & exclusive deals, and 5% cashback on Amazon Pay ICICI Bank Credit Card purchases on Amazon.

Offering annual subscription of Amazon Prime

In addition to the above new plans, DTH customers can also subscribe to Amazon Prime's annual subscription through Tata Play DTH at a limited-time introductory offer and gain access to Prime Video, free shipping/ shopping benefits, Amazon Music, Prime Reading, Prime Gaming, etc., as well as access through 5 devices.

Leadership comments

“While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition,” says Harit Nagpal, Managing Director and CEO, Tata Play, on this first-of-its-kind partnership.

"At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series," said Gaurav Gandhi Vice president, APAC & MENA, Prime Video

“The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping and shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India,” Gandhi said.