Team Pumpkin, a marketing agency, has recently announced its strategic investment in Lemme Be, an inclusive Gen-Z intimate care and wellness brand.
The development follows a competitive multi-agency pitch, where Lemme Be sought a marketing partner. Team Pumpkin said it will now provide a comprehensive range of services including creative strategy, social media, performance marketing, marketplace management, PR, and content production.
Division of responsibilities
According to the company's statement, the account will be services by various network agencies under Team Pumpkin. ROIsted will handle performance marketing, HypeSquad will be responsible for public relations, and D2CPro will manage the marketplace aspects.
What does Lemme Be do?
Originally a period-care brand, Lemme Be has expanded into the intimate wellness sector. The brand emphasizes inclusivity and sustainability in its operations, aiming to empower menstruators and promote intimate health as a crucial part of overall well-being. Lemme Be is known for products like Z Drip, Z Disc, Z Cup, and Wave, focusing on enhancing intimate care and sexual satisfaction for younger audiences.
Lemme Be investors
So far, Lemme Be has raised funding from several notable investors, including Sixth Sense founder Nikhil Vora, AUM Ventures of Abu Dhabi, Multiply Ventures, Anicut AIF, and the Sattva Family Office.
Future Goals and Expectations
With the majority of its sales currently in Karnataka, Lemme Be, supported by Team Pumpkin's marketing expertise, aims to expand its reach across India.
Ranjeet Kumar, co-founder and CEO of Team Pumpkin, expressed his enthusiasm about the mandate, saying, “We are ecstatic about the alliance with Lemme Be. While the brand reached out to us seeking digital marketing and marketplace solutions, it was their ethos and belief that made us go a step further and invest in the brand. Our teams can’t wait to get started on the marketing efforts that resonate with the brand’s vision and audience at large.”
Commenting on the partnership with Team Pumpkin, Devidutta Dash, Founder and CEO of Lemme Be, said, “We are thrilled to join hands with Team Pumpkin in realizing our vision as a brand and what we stand for our consumers. We look forward to the many different innovations that the agency can help us leverage to stand out in the market space. Team Pumpkin’s previous experience with That’sPersonal - one of the pioneers of the sexual wellness category in India, was the major deciding factor for us. Together, we believe that we can effectively encourage, empower, and educate our consumers to embrace and take charge of their pleasure and intimate wellness.”
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