Tech Mahindra partners with Atento to deliver GenAI powered business transformation services

Indian technology company Tech Mahindra, on Tuesday (April 30), announced a strategic partnership with Atento, a customer relationship management (CRM) and business transformation outsourcing (BTO) company in Latin America.

The partnership will deliver end-to-end business transformation solutions and services that leverage Generative AI-powered technologies, as well as customer experience (CX) consulting for customers in the United States, Europe, the Middle East, and Africa and Latin American regions, the company said in a statement.

Providing BPO solutions in more than 50 languages

By combining Atento’s leadership in nearshore CX capabilities in Latin America and Tech Mahindra’s global footprint and range of services, the partnership will provide a comprehensive suite of business process outsourcing (BPO) solutions and services in more than 50 languages.

These solutions will empower enterprises with enhanced operational efficiency, scalability, and agility to provide superior digital CX, the release notes.

Leadership comments

Birendra Sen, Business Head, Business Process Services, Tech Mahindra, said, “At Tech Mahindra, we are committed to pushing the boundaries of innovation and continuously improving our Business Process Services (BPS) to cater to the evolving needs of our customers. The partnership with Atento will further strengthen our joint positioning in the United States and Europe and tap into new potential business opportunities in Latin America.”

Dimitrius Oliveira, CEO of Atento, said, “This alliance with one of the world's leading IT companies underscores how Atento continues our ambitious plan to become the leading provider of Business Transformation Outsourcing (BTO) in the markets where we operate, adding value to our clients in the full cycle of their CX transformation.”

Leveraging emerging technologies

The BPO solutions and services will be channelled through the creation and implementation of an operating system (OS) and an operating model (OM).

These operation capabilities will leverage emerging technologies such as GenAI, automation, analytics, process mining, virtual assistants, and conversational AI to drive business growth and improve customer satisfaction.