TechnoSport signs MoU with Tamil Nadu Government to establish activewear factory in Erode

Homegrown activewear brand TechnoSport today said it has inked a Memorandum of Understanding (MoU) with the Tamil Nadu Government to establish an activewear factory in Erode district. 

Specializing in technical textiles 

According to the company's statement, The facility, which is poised to commence production by March 2024, will specialize in technical textiles, harnessing state-of-the-art technologies from Germany, Japan, Italy, and Taiwan.

Boasting a daily capacity of 25 tons, the mega factory is anticipated to create more than 2000 jobs over the course of the next four years, the company said.

The company said the agreement, which was formalized during the Tamil Nadu Global Investors Meet, outlines its commitment to manufacturing technical activewear fabrics under the 'Special Scheme for Technical Textiles 2023' at this facility. 

Sunil Jhunjhunwala, Co-Founder & Director at TechnoSport, said, “We are pleased to collaborate with the developmental initiatives of the Tamil Nadu government. The state's well-established industrial ecosystem, advanced infrastructure, and business-friendly policies offer numerous opportunities that not only help us in reaching our goals but also contribute significantly to the state's overall progress.”

Strengthening brand global recognition 

TechnoSport said the partnership not only aims to bolster the brand's global recognition and local popularity but also endeavours to enhance the state's economy through revenue generation and employment creation. It aligns with Tamil Nadu’s ambition to achieve a trillion-dollar economy sustainably and inclusively. 

TechnoSport Headquartered in Bengaluru, Karnataka, TechnoSport combines technology, fitness, and style to create activewear that is comfortable, breathable, and affordable. 

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