The Good Glamm Group-owned, The Good Creator Co., has acquired Gurugram-based video commerce platform BULBUL for an undisclosed amount.
As part of the acquisition, Bulbul's core functionality will be added to the stack of Good Creator Co, and Sachin Bhatia, CEO of Bulbul, will now take on the CEO role at The Good Creator Co (GCC) vertical.
In addition to this, It will also strengthen its creator strategy and will provide deep access to the Tier-2 and Tier-3 demographics.
The development comes after three months after The Good Glamm Group invested Rs 200 crore in The Good Creator Co.
“Good Creator Co is integral to our vision of being a true content-to-commerce company…Sachin and his team will not only work closely with all our brands for their influencer marketing & commerce needs but also offer the same solutions and learnings to other brands and companies,” said Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group.
The Good Creator Co. claims that so far, it has facilitated 135,000 brand collaborations for creators and has a database of 1.5 million creators with 100,000 monthly active users.