The Good Glamm Group completes 100% acquisition of The Moms Co

The Good Glamm Group, South Asia's direct-to-consumer (D2C) beauty and personal care conglomerate, announced the completion of its 100% acquisition of The Moms Co.

This comes on the heels of the Group announcing the completion of its Sirona transaction and its increases in shareholding in its other portfolio brands Organic Harvest and Winkl.

Acquisition journey and integration 

In October 2021, The Good Glamm Group acquired a majority stake in The Moms Co. via a cash-and-stock deal, marking partial exits for its founders, Malika and Mohit Sadani, and complete exits for key investors such as DSG Capital and Saama Capital.

Over two years, the group acquired the remaining founder-held shares to finalize the 100% ownership.

Over the past three years, key functions of The Moms Co. have been integrated into the Good Glamm Group’s operations.

After leading the business for a year post-acquisition, the founders stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group's central teams.

The Moms Co's growth

The Moms Co. has experienced explosive growth under Good Glamm’s leadership. Its social media audience leaped from 3 million to 14 million, a 350% increase. Similarly, its transacted DTC customer base expanded dramatically from 25,000 to 3.2 million, reflecting a 12,500% surge.

The brand also ventured into international markets, securing retail partnerships in the UAE with Carrefour and Lulu and preparing for further global expansions.

Leadership comments

"It has been wonderful to see the Good Glamm team integrate The Moms Co across various functions and grow the brand over the last two years. We continue to cheer for and are excited for, what lays ahead for The Moms Co and the Good Glamm Group and wish the teams all the success in this next phase of growth,” said Malika Sadani and Mohit Sadani, Founders of The Moms Co.

"It has been an incredible journey integrating The Moms Co into the broader Good Glamm Group framework to scale the business across D2C, offline, and international markets. The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years and we aim to maintain this momentum by leveraging our content-to-commerce growth engine," said Darpan Sanghvi, Group Founder, Good Glamm Group.

Notable initiatives and future plans 

In August 2023, The Moms Co. launched & 'The Mompreneurs Show – The Hunt for India’s Top Mom-led Startups', a pioneering initiative aimed at supporting and mentoring mom micro-entrepreneurs across India.

The show garnered more than 1 lakh registrations from mom-led startups, out of which 80 finalists received mentorship from industry leaders.

The Top 3 winners of The Moms Co Mompreneurs Show receive financial and marketing grants from The Good Glamm Group and a chance to get co-investments from members of the advisory board and jury.

About The Good Glamm Group 

The Good Glamm Group, founded in September 2021, is a leading beauty and personal care powerhouse, housing brands such as MyGlamm, Sirona, and Organic Harvest.

The firm is backed by prominent investors including Warburg Pincus and Amazon and operates across South Asia, the Middle East, and the United States.