The Moms Co unveils ‘The Mompreneurs Show’ to support mom-entrepreneurs

Personal care D2C mother and baby care brand The Moms Co has announced the launch of the ‘Mompreneurs’ initiative and show - The Hunt for India's Top Mom-led Startups. The show is designed to mentor mom micro-entrepreneurs from across India.

Powered by partnerships from FICCI Flo and Aspire for Her, the brand aims to provide a platform that makes the journey for mompreneurs smoother, fosters crucial conversations, addresses challenges, and cultivates an environment where moms can truly thrive.

Indian entrepreneurs who are mothers themselves like Manmeet Kaur Nanda, (Joint Secretary, Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry), Anjali Bansal (Founder, Partner Avaana Climate and Sustainability Fund, Board Member Tata Power,  Nestle, ONDC),  Radhika Gupta (MD & CEO, Edelwiess MF and Vice Chairperson, AMFI), Lizzie Chapman (Co-founder ZestMoney), Suhasini Sampath (Co-founder & CEO, Yoga Bar), Sairee Chahal (Founder & CEO, Sheroes & Mahila Money), Radhika Ghai (India’s 1st Female Unicorn Founder, Founder & CEO, Kindlife), Lakshmi N Potluri (Co-founder Jabong, Investor at B Capital), Shivani Poddar (Co-founder, FabAlley), Deepshikha Deshmukh (Producer, Pooja Entertainment), Ankita Vashishtha (Founder StrongHer Ventures & SahaFund), Neelu Khatri ( Co-founder, Akasa Air) and Sonam Jain (Partner, Convivialité Ventures India) will be part of the Initiative’s advisory board and will be mentoring, judging and co-investing in the budding Mompreneurs over the next 12 weeks.

The advisory board and jury will also comprise the Co-founder of The Moms Co Malika Sadani along with the Good Glamm Group’s Co-founders and senior leadership who are mothers comprising Priyanka Gill (Group Co-founder, Good Glamm Group & CEO, Good Media Co), Naiyya Saggi (Group Co-founder, Good Glamm Group & CEO, Good Community), Sukhleen Aneja (CEO, Good Brands Co) and Disha Sanghvi (Director, Good Glamm Group). 

Any mom who is over 18 years old and lives in India can join. The show will follow the journeys of these mom entrepreneurs from all over India – from small neighborhoods to big areas – to see how they're doing and share their inspiring stories.

The best three winners of The Moms Co Mompreneurs Show will get money and help with marketing for their businesses, up to Rs 1 crore, from The Good Glamm Group. They also have a chance to get more money from the advisory board and judges who watch the show.

Naiyya Saggi, Group Co-founder, Good Glamm Group and CEO, The Good Community, said, “We are thrilled to announce the launch of The Moms Co Mompreneurs Initiative and Show.  We aim to reach the millions of moms who are aspiring to scale as entrepreneurs and support them in the pursuit of their entrepreneurial dreams. At the Good Glamm Group, we are providing a plug-and-play unique ecosystem at scale for mom entrepreneurs to build off through our parenting assets which are amongst the largest in South Asia, access to capital and reach with relevant customers, communities and audiences. We are kickstarting the support by building an ecosystem of inspiration by sharing real stories of India’s top entrepreneurs who are mothers. We are also deeply grateful for the unprecedented support shown by India’s top leaders and entrepreneurs who are moms themselves in giving their time and expertise to support this initiative. Our partners FICCI Flo & Aspire for Her will help with training all Mompreneurs across multiple business workshops.   We believe this to be a critical nation-building initiative & a step to create a world where moms can meet their personal and professional aspirations.”

“We are excited to launch India's first Mompreneurs Show, an empowering platform for mom entrepreneurs and thank our partners FICCI Flo & Aspire For Her for supporting our initiative. Our aim is to provide a supportive ecosystem where mothers can find the motivation, mentorship, funding, and tools they need to confidently pursue their entrepreneurial dreams. Through this groundbreaking initiative, we are fostering crucial conversations, addressing challenges, and cultivating an environment where moms can truly thrive. We believe in unleashing a revolution and giving mothers the platform they deserve to make their business dreams a reality. The Moms Co. invites all mompreneurs across India to participate in this incredible journey of empowerment and growth. Together, we hope to redefine the entrepreneurial landscape and celebrate the remarkable women who are building businesses while nurturing their children." added Sukhleen Aneja, CEO of Good Brands Co., The Good Glamm Group. 

The first leg of the show will begin with The Moms Co. Mompreneurs Legends podcast, the change agent series dedicated to transforming the narrative in the business world of what it means to be a leader and an entrepreneur who is also a mother.

The podcast moderated by Naiyya Saggi Co-founder, Good Glamm Group and CEO of the Good Community features trailblazers such as Neelu Khatri (Co-founder, Akasa Air), Faye D’Souza (News Anchor & Journalist), Aarti Gill (CEO & Co-founder, OZiva), Priti Rathi Gupta (Founder, LXME), Jeevika Tyagi (Founder, aastey), Sarah Sham (Founder, Essajees Atelier), Pooja Jauhari (Former Group CEO - VML Y&R India, Former CEO , Glitch, Co-founder  EMoMee World) and Ashi Dua (Founder Flying Unicorn Entertainment and Cannes winner).

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