Titan Company-owned Sonata partners with Flipkart to launch 'Epic By Sonata'

Sonata, a Titan Company Limited watch brand, launched its new sub-brand 'Epic by Sonata,' a value-fashion range of watches, in collaboration with Flipkart.

Sonata will connect with Flipkart's registered and growing customer base of over 350 million, with a diverse and well-penetrated geographic spread across India, through this partnership. With middle India poised to overtake metros in terms of driving consumption, the partnership with Flipkart aims to drive category ownership across markets.

This collaboration marks the start of a journey that will meet the segment's growing needs. And with an increasing number of shoppers today looking for a convenient shopping experience with a focus on affordable fashion, the collaboration between the two brands will provide a wide selection of the latest fashion while bringing value to millions of consumers.

Commenting on the launch and the partnership, Suparna Mitra, CEO, Watches, and Wearables Division, Titan Co Ltd., said: 

“Sonata is a brand that has been loved and trusted by millions of Indians. With the introduction of Epic, Sonata is at an exciting juncture to take the next leap of its brand journey and offer young, fashion-driven but value-conscious consumers a stylish and stunningly priced offering from a trusted brand. The partnership with Flipkart opens up opportunities in a dynamic and multi-category environment, with a captive trend-seeking, digital-native audience. We are excited to partner with Flipkart, with its proven e-commerce prowess and track record of delivering unparalleled value to consumers.”

‘Epic by Sonata' reflects the ethos of the new generation of modern consumers in a world of growing digital influence. Their ‘wishlist' items are technologically savvy and rely on social media to inform their brand choices. And it is going to be popularised and demandable in the metros and middle cities people.

Nishit Garg, Vice President - Flipkart Fashion, stated about the partnership with Titan Company, “We are happy to partner with Titan Company for the launch of ‘Epic by Sonata’, as we believe that the latest trends should be made accessible to every consumer across the country. People will be able to choose from a large range of stylish time wear from India’s most trusted watchmaker and have it reach their doorstep through our safe delivery process. We will continue to address relevant consumer needs through meaningful collaborations and enable our partners to explore untapped potential, especially in emerging regions.”

Flipkart collaborates in various ways with a growing number of nationally, internationally, and regionally renowned fashion brands and sellers. It facilitates identifying opportunities for them to connect with consumers across India via the online marketplace, leveraging the power of technology, expanding their presence, and diversifying existing product portfolios.

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