Travel planning platform Holidify merges with TripCrafters

Travel planning platform Holidify and TripCrafters have announced their merger. The financial details of the deal remain undisclosed.

With this, TripCrafters will become a wholly-owned subsidiary of Holidify but will operate as an independent brand. The startup continues to focus on building products and solutions to help travel agents scale their businesses. 

Both TripCrafters and Holidify have been working together closely since 2016.

Founded in 2014 by Rohit Shroff and Kovid Kapoor, Holidify provides a variety of services, including holiday packages, travel guides, and a selection of curated hotel listings. The platform collaborates with multiple online travel agencies (OTAs) across various destinations.

On the other hand, TrupCrafters, which was founded in 2011 by Rajiv Kalra and Umang Dhanuka, facilitates travel planning by allowing travellers to compare and directly engage with multiple travel agents for package bookings.

The company claims that it connects travellers with a network of over 3,000 specialised travel agents and has been working with Holidify since 2016.

Following the merger, The company will compete with giant players like MakeMyTrip, EaseMyTrip and other OTAs, which also have started offering curated holiday destination options, including all bookings in one package.

Notably, Both Holidify and TripCrafters have achieved profitability without any external funding and the combined entity’s revenue run rate is approximately Rs 5 crore annually, with expectations to exceed Rs 10 crore ARR in the upcoming year, the company claimed.

The merged entity will compete with the likes of MakeMyTrip, EaseMyTrip and other OTAs, which also have started offering curated holiday destination options, including all bookings in one package.

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