TWF Flours transforming everyday flour raises Rs 12Cr from Zerodha-backed Rainmatter Capital

Noida-based TWF Flours has raised Rs 12 crore in its first institutional funding round led by Zerodha-backed Rainmatter Capital. The current round brings its all-time raise to $2 million.

Previously, The startup raised seed funding from notable founders, including Rajaraman Santhanam (co-founder of Chargebee), Shan Krishnaswamy (co-founder of Freshworks), and Sharath Longanathan (co-founder of Ninjakart), among others.

Transforming everyday flour into a superfood

Co-founded in 2019 by Pranjal Kumar and Arjun Rungta, The startup wants to transform everyday flour into a superfood. It employs advanced milling technology to produce flour that retains higher levels of nutrients without compromising on taste. 

Specializing in creating customized flour

TWF Flours, born from the founders' passion for baking and a quest for superior quality bread in India, has evolved into a pioneer in the foodtech industry. The company specializes in creating customized flour tailored to individual nutritional needs, leveraging data-driven approaches for assessing nutritional value.

The startup caters to a wide range of culinary applications, from roti to pizza, ensuring maximum retention of micronutrients during the grinding process. This approach not only addresses the nutritional deficit in daily diets but also competes with imported brands by offering a healthier and more affordable alternative.

Expanding workforce & R&D

With this funding, TWF Flours aims to grow its workforce and research and development to further innovate in milling technology and improve flour's nutritional quality. TWF Flours serves both B2B and D2C markets, forming partnerships in 27 states and selling directly to consumers via its website and platforms like Amazon.

With the Indian wheat flour market projected to grow significantly, TWF Flours is poised to lead the charge in meeting the increasing demand for nutritious food products. 

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