Twitter announced its two new features which aim to help creators and publishers on the platform. Through these features, Twitter is exploring a solution to provide monetary incentive features to the creator and publisher to be directly supported by their audience.
The first feature is called “Super Follows”, which will allow Twitter users to charge followers and give them access to extra content. The extra content could be bonus tweets, access to a community group, subscription to a newsletter, or a badge indicating your support. It gives the followers to get premium content from any creator they follow.
A mockup screenshot was released by Twitter which showed an example where a user charges $4.99 per month to receive a series of perks from the creator.
This microblogging social network will also introduce ‘communities’, aimed at enabling users of the social network with specific interests to network together. By enabling the communities feature, the platform answers Facebook's groups.
And the community features also people from all over the globe to create and join groups around their particular interests - like design, fashion, dogs. This will help the Twitter algorithm to show them tweets focusing on their topic of interest.
Twitter sees it as a way to let creators and publishers get paid directly by their fans.
The new feature will play a key role in Twitter’s ambitious goal to grow its daily active user base to 315 million by the end of 2023.
The company earlier tested the Twitter space feature for few people in November 2020. But on Monday, it opened the Space platform to more users and allowed anyone with more than 600 followers on Twitter to create their room.
In the Space rooms, the hosts will also get additional features of co-hosting. This allows multiple Twitter users to host rooms on Space together and schedule them together.
“We’re working on a way for hosts to be rewarded for the experiences they create and for listeners to have exclusive access to the convos (conversations) they care about most. Soon, we’ll test ticketed Spaces with a small group where hosts can set ticket prices and quantity," the company said in a tweet thread.
And the hosts of the room can earn by selling the tickets of their room. And the majority of sales revenue goes to the host while Twitter will keep a small amount of it. Ticket Spaces will begin to roll out to a limited set of users in the coming months, as announced by Twitter.