Uber launches 'Uber One' loyalty subscription service in India: check the pricing and benefits

American ride-hailing giant Uber, which competes with Ola Cabs and Rapido in the Indian market, has introduced its subscription-based loyalty program, Uber One, to Indian customers as it seeks to expand its footprint in the competitive market.

Launched with monthly, quarterly, and annual plans priced at Rs 149, Rs 349, and Rs 1,499, respectively, the service aims to enhance customer retention and engagement.

Benefits of the program

According to Uber, Uber One members will receive up to 10% credits on rides, capped at Rs 150 per trip, and enjoy additional perks like access to top-rated drivers, priority customer support, and complimentary three-month Zomato Gold membership.

These credits can be used across Uber’s services, including Go, Premier, Auto, and Moto rides, as well as its parcel delivery options. However, they are limited to 150 rides for monthly or quarterly plans and 600 rides annually.

It's worth noting that only annual subscribers are permitted to cancel their membership. Upon cancellation, all associated benefits, including Uber Credits, are immediately withdrawn.

Expansion of the global membership program

The Uber One program, which was first launched internationally in the U.S. in 2021 and later in Canada, has seen significant success.

With over 25 million members globally as of September, Uber reports a 70% year-over-year growth in subscriptions. The company claims that Uber One members demonstrate three times higher spending and retention rates compared to non-members.

Competitive edge in a growing market  

The move positions Uber against emerging competitors in India, such as WestBridge Capital-backed Rapido and Google-backed Namma Yatri. These rivals have been aggressively expanding their offerings.

In mid-July this year, Namma Yatri raised Rs 91 crore in a pre-series A funding round and introduced subscription plans targeting driver benefits. In the same month, Rapido joined the unicorn startup club after raising $120 million from its existing investors. 

Uber also recently unveiled new safety features in India, including SOS integration, helmet selfies, and women rider preferences.

Notably, these initiatives align with the government’s Code on Social Security, promoting gig worker registrations on the e-Shram portal, ensuring safety, and improving experiences for drivers and riders.