UFO Moviez elevates Siddharth Bhardwaj to CEO – Digital Cinema Business

UFO Moviez has promoted Siddharth Bhardwaj to the role of chief executive officer of its digital cinema business, marking a new phase of expansion for the in-cinema advertising and digital distribution company.

Bhardwaj, who was previously the group chief marketing officer and national sales head, is a mechanical engineer with an MBA in marketing and has more than 28 years of experience across multiple industries.

Leadership transition and responsibilities 

Bhardwaj joined UFO Moviez in 2012 and quickly became a key figure in building the company’s advertising revenue. In his new position, he will oversee the digital cinema segment, guiding its strategy and operations in a fast-evolving media and entertainment market.

He will continue to report to Rajesh Mishra, executive director and group CEO of UFO Moviez, who praised Bhardwaj’s role in shaping the company’s success so far. Mishra said Bhardwaj’s elevation reflects the company’s confidence in his ability to lead UFO Moviez into its next growth chapter by delivering innovative solutions for partners and stakeholders.

As CEO of the digital cinema business, Bhardwaj will tap into his expertise to drive further advancements in technology and content delivery. Under his leadership, UFO Moviez aims to continue serving advertisers and moviegoers with more engaging, high-impact campaigns while cementing its position as a leading cine-media platform.