Vahdam India appoints Akanksha Srivastava Byrnes as Senior VP of Marketing

Vahdam India, a wellness brand known for its premium teas and spices, has announced the appointment of Akanksha Srivastava Byrnes as Senior Vice President of Marketing.

Byrnes will be based in New York, United States, where she will play a pivotal role in the company’s next phase of expansion.

Her responsibilities will include spearheading brand-building efforts, devising global marketing strategies, and leading growth initiatives.

Byrnes' professional background

Before joining Vahdam India, Byrnes amassed over 12 years of experience in global and regional marketing roles within the consumer packaged goods (CPG) sector.

Her career includes significant stints at renowned companies such as MARS, PIM Brands, and Godiva Chocolates, where she focused on innovation, brand activation, and performance. Her experience in these roles has equipped her with the expertise needed to navigate the complexities of global marketing landscapes.

Leadership comments

Bala Sarda, Founder and CEO of Vahdam India, said, “As Vahdam India continues to strengthen its position in the global market, Akanksha’s expertise in the US and international markets will be invaluable. She has a proven track record in working with global teams that can adapt to the ever-changing marketing landscape. Akanksha’s leadership will help us connect with consumers and enhance our brand relevance even further.”

“I am honored to join Vahdam India at this pivotal moment in the thriving global wellness market. Our exceptional portfolio of products and loyalty from our customers worldwide provide a robust foundation for growth. I am excited to collaborate with Bala and the talented team to not only expand our reach but also to innovate and excel in delivering wellness solutions,” Byrnes said.