Veeba's founder Viraj Bahl joins Shark Tank India Season 4 panel

The highly anticipated fourth season of Shark Tank India is set to stream exclusively on Sony LIV starting January 6, 2025. The show continues to celebrate innovation and risk-taking by featuring dynamic entrepreneurs pitching their ideas to a panel of seasoned investors.

New faces join the Sharks' panel

This time, the show brings a fresh face to its panel of Sharks—Viraj Bahl, Founder and Managing Director of Veeba (VRB Consumer Products).

Viraj will join a star-studded panel of Sharks, including Anupam Mittal (Founder and CEO, People Group Shaadi.com), Aman Gupta (Co-Founder and CMO, boAt Lifestyle), Namita Thapar (Executive Director, Emcure Pharmaceuticals), Ritesh Agarwal (Founder and Group CEO, OYO), Peyush Bansal (Co-Founder and CEO, Lenskart), Vineeta Singh (Co-Founder and CEO, SUGAR Cosmetics), Azhar Iqubal (Co-Founder and Chairman, Inshorts), Varun Dua (Founder and CEO, ACKO), and Kunal Bahl (Co-Founder, Snapdeal and Titan Capital).

Expressing his enthusiasm for joining Shark Tank India 4, Viraj said, "It is an honor to join the esteemed panel of Shark Tank India 4. This platform represents the very essence of innovation and entrepreneurship, showcasing the bold ideas shaping India’s future. As the founder of a leading consumer food brand, I understand the intricacies of building a business in this space, and I am eager to offer my insights and guidance to entrepreneurs with a clear vision and a commitment to solving genuine consumer needs."

"I look forward to identifying businesses that are not only innovative but also scalable, and to helping them navigate the challenges of growth and market expansion. I am excited to contribute to this remarkable initiative and collaborate with the next generation of entrepreneurs," Viraj added.

A celebration of entrepreneurship

The new season will spotlight entrepreneurs presenting inventive business ideas while seeking investments from the sharks. In addition to funding, participants gain mentorship and insights from industry veterans.

The newly released trailer hints at dramatic success stories, including one startup scaling from Rs.10 crore to Rs 400 crore in just three years.

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Season 4 will also feature new hosts, Sahiba Bali and Aashish Solanki, who promise to bring fresh energy and a vibrant atmosphere to the show.