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Veefin Group strengthens leadership with senior appointments to boost growth

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Sumit Vishwakarma
New Update
Veefin Group

The Veefin Group, an India-based leader in working capital technology solutions, has bolstered its leadership team with the appointments of Gitesh Karnik as Chief Human Resources Officer (CHRO) and Saurabh Kanwar as Chief Brand and Marketing Officer (CBMO).

The move comes as part of Veefin's mission to become the world's leading working capital technology platform. Both leaders will oversee key aspects of Veefin's operations, focusing on enhancing its global presence and fostering internal growth.

Industry veterans take the helm

Kanwar, a seasoned expert with over 25 years in media and marketing, has worked with top brands such as Star, Viacom, and Disney.

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Notably, he created iconic content properties like MTV Roadies and Channel [V] Get Gorgeous.

His recent entrepreneurial ventures include co-founding Flarepath, a digital marketing agency, and consulting enterprise BFSI clients.

At Veefin, Kanwar will amplify its brand, create compelling narratives, and expand the company’s influence in international markets.

Karnik brings over two decades of HR experience, having served as Chief People Officer at leading fintech firms and in senior roles at Tata Capital and Magma Fincorp.

His expertise includes building high-engagement workplaces, designing performance frameworks, and leading strategic HR initiatives. 

As CHRO, Karnik will focus on cultivating a high-performing workforce and fostering innovative HR practices to support Veefin’s ambitious growth agenda.

Leadership comments

Raja Debnath, Chairman & Co-Founder of the Veefin Group of Companies, said, “We are glad to onboard Saurabh and Gitesh to our leadership team. Their extensive experience and proven track record in their respective fields will be imperative as we continue to innovate and expand our offerings across the ecosystem. With these appointments, we are further strengthening two key pillars of our growth – the brand, and talent.”

Speaking on his appointment, Saurabh Kanwar, CBMO at Veefin Group, commented, “To play a part in the journey of one of the fastest growing groups, at one of the most exciting times in the fintech space: what a thrill! Veefin, made in India and branded for the world, is poised to transform financial services across international markets. Innovative marketing and branding will help accelerate our mission.”

Gitesh Karnik, CHRO at Veefin Group, added, “Veefin Group’s vision of growth is matched by its commitment to creating a work culture that attracts and nurtures top talent. I am excited to join a team that values innovation not only in business but also in the way we support and empower our people. Together, we’ll work to build a dynamic, high-performing workforce prepared to take on the challenges and opportunities in the fintech space.”

The Veefin Group provides cutting-edge working capital solutions, including supply chain finance, digital lending, trade finance, and automated financial tools. Its technology serves banks, financial institutions, fintech firms, and corporates across global markets.

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