Vernacular upskilling edtech startup WsCube Tech crosses 4 million subscribers on YouTube

WsCube Tech, a Jaipur-based vernacular edtech startup known for delivering job-oriented digital skills in Hindi and English, has surpassed 4 million subscribers on YouTube, becoming one of South Asia’s most-watched learning platforms. 

The milestone underscores the platform’s growing clout in India’s evolving upskilling landscape, particularly among learners in tier-2 and tier-3 cities.

What began as a modest YouTube initiative by founder Kushagra Bhatia has grown into a full-fledged edtech company offering structured cohort-based courses in digital marketing, full-stack development, data analytics, and cybersecurity, among others. 

Its offerings blend live mentorship, practical projects, and career readiness modules, aiming to bridge the employability gap for aspiring tech professionals across India.

A community built on accessibility

Bhatia, who launched WsCube Tech to make job-ready skills more accessible to students outside of traditional metro-centric ecosystems, attributes the startup’s popularity to its bilingual approach and emphasis on project-based learning. The platform’s video content, which now totals over 5,600 uploads, has generated more than 370 million views to date, with 8 million new views each month.

“Crossing 4 million subscribers isn’t just a number — it’s a celebration of the belief that learning can change lives,” said Kushagra Bhatia. 

“What started as tutorials on a screen has grown into a nationwide movement. Our real reward isn’t the views — it’s when learners land jobs, crack interviews, and build confidence. This milestone is just the beginning.”

While the YouTube channel serves as an entry point, WsCube Tech’s flagship learning experience lies in its cohort programs. These feature live instruction, real-world case studies, peer networking, and personalized guidance aimed at preparing learners for actual jobs and freelancing careers.

Translating learning into careers

The startup’s instructional model is designed to take learners from foundational concepts to workplace readiness. Built around live interactive classes with domain experts, real-world projects and case-based learning, personal mentorship and career guidance, plus placement preparation—including internships and capstone support,  the program mirrors real business scenarios and positions learners to secure jobs or freelance work confidently.

According to the company, tens of thousands of students have enrolled in its paid cohort programs, logging hundreds of thousands of learning hours each month.

WsCube Tech is now focused on launching new domains like AI, UI/UX, and product management, scaling placement services with hiring partners across the country, regional communities for deeper learner engagement, and partnership with government skilling missions and tech ecosystems.