Vodafone-Idea Is Now 'Vi'; New Unified Brand To Focus On Improving Digital Experience

• Vodafone-Idea ltd has rebranded its name to 'Vi'.
• The company rebranded its name after the completion of Vodafone India Ltd and Idea Cellular
• The rebranding is the effort of both the company's to reduce its operating cost.

According to the latest reports, Indian telecom companies Vodafone-Idea has rebranded its name to 'Vi' which syndicates Vodafone Idea as one company.

The company rebranded its name after the successful completion of both the companies, Idea Cellular and Vodafone India Ltd.

In August 2018, Vodafone India got merged with the Aditya Birla Group-owned Idea Cellular. The main aim of this merger was to provide the best products and superior services to the users at a low cost.

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Furthermore, The main aim of this step was to reduce the cost of maintaining the two brands; and to fight the intense competition in the country's highly-indebted telecom sector.

Since the merger of Vodafone and Idea Cellular, the company has focussed on "integrating the two large networks, our people and processes". said, Ravinder Takkar, MD & CEO, Vodafone Idea.

“Today I am delighted to present Vi, a brand that will bring important meaning to the lives of our customers. Indians are optimistic and want to get ahead in life," he added.

The name Vi is much more than an abbreviation of Vodafone and Idea. Vi read as 'we' reflects the collective nature of Indian society, the company said on its website.

Moreover, Vodafone and Idea brands are now "Vi" (read as "We"). VIL marks the completion of the world's largest integration with the launch of this single brand identity. The company said on its twitter handle.

"Both Vodafone and Idea have set new benchmarks in network experience, rural connectivity, customer satisfaction, and enterprise mobility solutions. said, Kumar Mangalam Birla

Through this rebranding, Vodafone Idea is looking to reduce its operating cost and increasing its focus on its infrastructure development.

What changes for the customer?

Nothing! Same SIM, Same Number, Same Plan, just get the new app 'Vi' app.

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