Wellbeing Nutrition ropes in Soha Ali Khan & Kunal Kemmu to strengthen its sports performance range

Mumbai-based wellness brand Wellbeing Nutrition has onboarded Soha Ali Khan and Kunal Kemmu for its latest campaign, which promotes the brand's protein products range.

Known for their balanced lifestyles and commitment to fitness, Soha and Kunal perfectly embody the brand’s philosophy, making this collaboration a natural fit as they lend their influence to Wellbeing Nutrition’s Sports & Performance range, the company said in a release.

The development comes almost two months after it appointed two seasoned professionals—Harleen Bhatti as Vice President of Direct-to-Consumer (D2C) and Kunwarjeet Singh Grover as Head of Growth.

What does Wellbeing Nutrition do?

Founded in 2019 by Avnish Chhabria with Saurabh Kapoor joining as a co-founder in 2021, Wellbeing Nutrition is a nutraceutical company dedicated to transforming your health.

The company offers a range of FDA-approved, gluten-free, and non-GMO products across various health categories, including sleep, gut health, beauty, stress, immunity, vitamins, and more.

Protein supplements market growth potential

As more individuals adopt plant-based diets, the global protein supplements market is projected to reach $55.32 billion by 2032, driven by growing health awareness and the need for convenient nutrition solutions for enhanced performance.

The couple will be the face of the campaign promoting our Sports & Performance range- SuperFood plant protein, Multis for Him and Her, Triple Strength Omega and our best seller Magnesium.

Wellbeing Nutritions’ sports and performance range is an essential building block that repairs the body and helps with musical growth and recovery, easy digestion, weight management, and strengthening immunity.

Leadership comments

“Growing the Sports & Performance category has been a key focus for us, and we have seen incredible success with our protein and magnesium centric products, as they have displayed proven efficacy with our consumers, and people are slowly realizing the importance of including micro-nutrients in their daily lives” says Saurabh Kapoor, Co-Founder of Wellbeing Nutrition.

“In today’s fast-paced world, it’s becoming harder to meet nutritional needs through diet alone, which is where supplements play a crucial role in optimizing health and well-being. Soha and Kunal, who lead active lifestyles, are the perfect fit for our campaign, and their voices will allow us to amplify our message and inspire people to make wellness a daily priority," Kapoor added.

Kunal Kemmu said, “Staying fit and healthy while balancing personal and professional responsibilities can be challenging, but Wellbeing Nutrition makes it easy with their clean and effective products.”

Soha Ali Khan said, "I've always believed in a holistic approach to wellness, combining fitness with mindful nutrition. Wellbeing Nutrition’s commitment to clean, effective products aligns perfectly with my own values, making it a natural fit into my lifestyle.”