Gurugram-based wellness startup What’s Up Wellness, a startup that offers delectable gummy supplements, has raised Rs 60 lakh in funding from the Shark Tank India Season 2 judges — Aman Gupta, Vineeta Singh, and Anupam Mittal. The startup was featured on the episode which aired on February 27, 2022.
What’s Upp Wellness was founded by Vaibhav Makhija and Sayantani Mandal. The founders impressed the Sharks with their innovative approach to vitamins. The judges were particularly impressed with the brand’s delicious gummies, which offer a fun and frictionless way for people across age groups to get their daily vitamin needs.
Currently, The startup claims to have an ARR of Rs 5 crore and aims to clock around Rs 2 crore of revenue per month by the end of this year.
The brand product range includes gummy supplements: What’s Up Beauty Gummies for hair, skin, and nails, What’s Up Sleep Gummies for sound sleep and muscle & nerve-relaxation; and What’s Up Stress-Relief Gummies for alleviating anxiety and inducing calmness.
Vaibhav Makhija and Sayantani Mandal, said, “At What’s Up Wellness, we are committed to making wellness fun and frictionless for people across age groups. We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction.”
“After listening to Vaibhav’s and Sayantani’s business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. Their brilliant explanation of unit economics was unlike anything I’ve seen on Shark Tank before. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business”, said Peyush Bansal, CEO & Founder of Lenskart.
Prior to this, What’s Up Wellness raised funding form D2C disruptors in December last year, including Puneet Sehgal, ex-coo Hopscotch, Soumya Kant, co-founder, Clovia; Deep Bajaj and Mohit Bajaj, Co-founders of Sirona Hygiene; among other prominent investors.
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