In a partnership with Startup India, WhatsApp can offer $500 of Facebook ad credits to five hundred startups in India.
With the credits, startups are allowed to make ads that invite customers to click to begin a conversation on WhatsApp.
To aid little businesses and entrepreneurs in higher connect with customers and grow businesses, Facebook-owned WhatsApp on Monday proclaimed to take a position $250,000 price ad credits within the country’s startup scheme.
“Startups and small businesses are the lifeblood of Indian communities and are a powerful driver of local economies. India’s entrepreneurs are at the forefront of bringing impactful social and economic change, and we at WhatsApp are committed to providing them support in achieving success,” said Abhijit Bose, head of WhatsApp India.
According to stats presently in India alone, over a million businesses actively use the WhatsApp Business app to interact with their customers. Whereas globally there is a square measure of over 5 million businesses that use WhatsApp for an identical purpose.
The investment comes as a section of a tie-up with Startup India, associate degree initiative of the govt that was launched in 2016 to develop a robust startup scheme for nurturing innovation across the country. Startup India has seen large success in over a brief span of your time by registering over nineteen thousand startups across 513 districts.
However, this investment quantity is given through a contest named “Startup India-WhatsApp Grand Challenge” wherever WhatsApp awarded 5 Grand Challenge winners with a price of $50,000 every (nearly Rs thirty-five Lakh).
In order to be qualified for this incentive, startups should be at associate degree early section or scalable stage and should be recognized by DPIIT.