Wingify acquires AI-powered user insights startup Blitzllama

Wingify, the parent company of experimentation and experience optimisation platform VWO, has acquired AI-powered user insights startup Blitzllama in an all-cash deal for an undisclosed amount, as the Delhi-headquartered SaaS firm deepens its push into AI-led product intelligence.

Founded in 2021, Blitzllama builds tools that help product and growth teams collect, analyse and act on user feedback in real time. Its platform enables companies to capture in-product responses and combine them with qualitative inputs from surveys, reviews and customer support interactions.

Using AI models, Blitzllama summarises open-ended feedback, identifies recurring themes and gauges sentiment across large datasets, helping teams move from raw qualitative data to actionable insights in hours rather than weeks.

Wingify said Blitzllama’s capabilities will be integrated into VWO, its flagship experimentation and experience optimisation suite. All existing Blitzllama customers will be migrated to the VWO platform, with uninterrupted access to their data and ongoing support.

The integration is aimed at helping teams connect behavioural data from experiments with direct user feedback, allowing them to understand not just what users do, but why they do it.

“AI has changed how teams listen to their users. Instead of episodic research, teams now rely on continuous, AI-interpreted signals that reveal what users are experiencing and pinpoint areas of friction,” said Sparsh Gupta, CEO and co-founder of Wingify.

“Blitzllama strengthens this capability within VWO, providing our customers with a clearer and faster route from user insights to validated experience improvements. It fits naturally into our goal of helping teams make confident, data-driven decisions that drive growth and retention.”

Blitzllama was part of Y Combinator’s Winter 2022 batch and had raised early funding from 2am VC and other SaaS-focused investors. The startup worked with digital-first businesses, particularly in the fintech and retail sectors, using contextual, in-product feedback to inform product decisions grounded in direct user input.

Sandeep Singh, managing director at Everstone Capital, which acquired Wingify last year, said the deal reflects the company’s long-term product strategy. “Wingify continues to demonstrate how an India-built SaaS company can lead globally through innovation, profitability and customer impact. The acquisition of Blitzllama reinforces Wingify’s commitment to combining experimentation with AI-led user understanding, an area that will define the next decade of product growth,” he said.

The acquisition comes as Wingify continues to scale its global SaaS business. The company said its annual recurring revenue is approaching $60 million, or about Rs 540 crore, driven largely by enterprise customers outside India. VWO is used by more than 3,000 brands across over 90 countries, including Decathlon, Flydubai, UNICEF, Disney, Flynas and Amway, to optimise web and mobile user journeys.