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Indian digital entertainment platform WinZO has officially launched in the United States as part of its global expansion strategy, aiming to export Indian gaming technology, intellectual property, and talent to international audiences.
The US debut follows WinZO’s entry into Brazil in 2023, positioning the company at the intersection of three of the world’s four largest mobile gaming markets, including India, Brazil, and the US. Together, these markets represent an estimated $65 billion to $70 billion industry with more than 20 billion annual mobile game downloads.
With India accounting for just 1% of the global gaming market, the company said its international expansion underscores “Tech Exports 2.0”, enabling Indian developers to bring culturally relevant games and esports experiences to mature and lucrative global markets through its plug-and-launch distribution model.
WinZO claims that it holds more than 100 technology patents, including its live streaming technology, real-time game engine, GenAI-powered vernacular companion, one-click game integration, and AI-driven cybersecurity solutions.
Backed by its $50 million ZO Fund, which supports early-stage technology ventures, the Indian company said it is helping scale India’s gaming innovation while enabling cross-border exchanges of talent, culture, and IP across India, Brazil, and the US.
“The launch of WinZO in the United States is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the U.S., the world’s largest and most influential gaming market, is a decisive step towards that mission.We are equally excited to introduce ZO TV, our new short video format, which further diversifies our content offerings and strengthens WinZO’s position as a global hub and one stop destination for interactive entertainment,” said Saumya Singh Rathore and Paavan Nanda, Co-Founders of WinZO.
The development comes shortly after the company shut down its real-money gaming operations in the Indian market after the Parliament passed the Promotion and Regulation of Online Gaming Bill, 2025, last week.
The bill, which got President Droupadi Murmu’s assent last week, prohibits real money gaming companies from accepting user deposits for games where players could lose money. Violations would be punishable by up to three years in prison and fines of as much as Rs 1 crore.
Repeat offences attract enhanced penalties, including three to five years' imprisonment and fines up to Rs 2 crore. Banks and financial institutions facilitating such transactions would also face penalties.
“The money-gaming addiction is like drug addiction. The powerful people behind online money games will challenge the decision in courts. They will run social media campaigns against this ban. We have seen the impact of games and how the money is used to support terror,” Union IT Minister Ashwini Vaishnaw said.