Wysa launches Hindi version of globally successful AI therapy app

Wysa, a pioneering AI-driven mental health support provider, has expanded its reach by introducing a Hindi version of its conversational AI therapy app.

The move targets improving the accessibility of mental health services in India's Tier II and III cities, regions that are often underserved in terms of quality mental health care.

Jo Aggarwal, Co-founder and CEO of Wysa emphasized the importance of this development, stating, “The introduction of the Hindi version is a huge leap towards making quality mental health care affordable and accessible for every individual in India's underserved regions. By leveraging our AI and collaborating with leading partners, we are transforming the landscape of mental health support, one AI conversation at a time."

Addressing the core challenges

Wysa user data indicate that the most frequent mental health challenges faced by users are anxiety, stress, relationships, and depression. According to the data, 90% of users have engaged in multiple sessions, suggesting high user engagement and the effectiveness of Wysa's methods.

Additionally, 75% of users have commended the app for its simplicity and ease of use, highlighting its user-friendly design.

A collaboration for empowerment

Several organizations, including Smart Staff, Azad Foundation, and Royal Rajasthan Foundation, have supported the launch of Wysa in Hindi. The partnership aim to provide mental health support to vulnerable groups, such as blue-collar migrant workers and women from low-resource communities. 

Arpit Dave, Co-founder and CEO of Smart Staff, highlighted the partnership's potential, saying, “We're thrilled to partner with Wysa to provide them with 24x7 access to clinically effective mental health support directly on their phones. This partnership has the potential to be a significant step forward in improving the quality of life for our workers.”

Dalip Pande, Mentor, Royal Rajasthan Foundation, said Wysa’s platform offers a unique blend of anonymity, security, and accessibility, making it an ideal solution for the women we serve.

"We are excited to explore the feasibility of a tech solution for our community and hopeful that Wysa can make mental health support accessible for every woman," Pande added.

A technological and human-centred approach

The development of Wysa Hindi was not merely a linguistic translation but a human-centred redesign of the user journey to cater specifically to the Bharat user.

Rhea Yadav, Director of Strategy and Impact at Wysa, noted, “Our aim was not simply to translate Wysa English into Hindi, but to take a human-centred approach, with a renewed user journey and experience.” This approach included integrating psychoeducation into the onboarding process to address the low levels of mental health awareness and vocabulary.

Expanding global reach

Wysa's conversational AI utilizes evidence-based cognitive-behavioural techniques, meditation, and mindfulness exercises to help users develop mental resilience. Having facilitated over 500 million conversations in 95 countries, Wysa has made a considerable global impact.

The startup works with 50 enterprise partners and has 6.5 million users around the world, demonstrating widespread acceptance and effectiveness in offering mental health support.