Reliance Retail’s Yousta opens its latest store in Lucknow, Uttar Pradesh

Mukesh Ambani's Reliance Retail’s vibrant and youth-focused fashion brand, Yousta, has announced the opening of its latest store in Lucknow, located at Kapoorthala, Aliganj Road.

The development marks a significant milestone in Yousta's nationwide expansion, bringing its trendy and affordable fashion offerings to the energetic city of Lucknow.

The new store aims to cater to the city's fashion-forward youth with a wide range of stylish, budget-friendly clothing.

Rapid nationwide expansion

Since its launch last year, Yousta has swiftly expanded across India. The brand has established multiple stores in various states, including Maharashtra, Telangana, Andhra Pradesh, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, Karnataka, West Bengal, and Uttar Pradesh. 

Engaging launch activities

As part of the launch, Yousta is hosting a contest called "Star of Lucknow." The company is encouraging customers to try on the latest Yousta collection and post their pictures on Instagram using the hashtags #staroflucknow and #youstafashion. 

The best entries will win exclusive Yousta merchandise. The initiative aims to add an element of fun and engagement to the launch festivities, encouraging customers to actively participate and showcase their fashion sense, according to reports.

The new Yousta store in Lucknow offers a modern, tech-enabled shopping environment. It also features features such as self-checkout counters for efficiency and charging stations. 

Additionally, the products are available in-store and online via the AJIO and JioMart platforms.

Partnering with local non-profit organizations

Yousta's store has also partnered with local non-profit organizations to encourage customers to donate old clothes as part of its community support and sustainability efforts.