Zerodha co-founder Nikhil Kamath invests in Vijay Subramaniam-led Collective Artists Network

Nikhil Kamath, the billionaire co-founder of Zerodha, has made an investment in Collective Artists Network (CAN), a talent management and new media company led by Vijay Subramaniam.

InMobi's Glance gets a remarkable return

This investment is a secondary transaction that facilitates an impressive return of over 5X for InMobi’s Glance, which had previously invested in CAN in 2021.

While the financial details of the deal have not been disclosed, it underscores a strategic exit for Glance.

The partnership between Kamath and CAN is seen as a natural progression following their earlier collaboration this year through the Gruhas Collective Consumer Fund (GCCF), aimed at nurturing consumer-focused enterprises.

Leadership comments

"Investing in Collective's vision feels like a natural progression. I have witnessed the company's evolution over the last couple of years and I have known Vijay now closely and believe in his vision of the transformation of this space. We share a similar outlook towards the India story," Kamath stated.

"Nikhil's investment is not merely a financial endorsement; it symbolizes the trust and synergy we have cultivated over the years. I have been clear since the onset that we need to institutionalize our space which has largely been unorganized. This vision will ensure we provide shareholder value and set new benchmarks in media, tech, and entertainment,” Subramaniam said.

Evolving into a comprehensive new media entity

Collective Artists Network has evolved into a comprehensive new media entity offering integrated solutions, including talent management, creator tech, production, creative strategy, influencer marketing, youth marketing, sports sponsorship and consulting, and media distribution.

This holistic approach aims to redefine creator-led new media businesses and ensure resonance with diverse audiences in today's dynamic media landscape.

Subramaniam highlighted the importance of institutionalizing their space to provide shareholder value and set new benchmarks.

He added, “I thank Glance for being valuable partners in this journey and feel great about validating their trust in us. Nikhil and I have known each other for the past few years, and during this time, we have come to share the belief that India is moving toward the center of the world. Media and entertainment will play a significant role in the growth story of the country."