Deepinder Goyal-led food delivery giant Zomato has unveiled its latest innovation, the District app, designed to enhance users' "going-out" experiences.
The app, which was officially launched on November 15, is now available on iOS and Android platforms.
It combines dining services with ticket bookings for movies, live performances, sports events, and more, marking Zomato's entry into its third major vertical alongside its flagship food delivery service and Blinkit’s quick-commerce platform.
This launch aligns with Zomato's strategic efforts to diversify its revenue streams and strengthen its footprint in the entertainment and dining sectors.
Earlier this year, the company acquired Paytm's entertainment and ticketing business for Rs 2,048.4 crore ($244 million), which fueled the app's development and scope.
CEO Deepinder Goyal emphasized the potential of District, describing it as a "one-stop destination for going out" that could revolutionize urban lifestyle offerings.
What are the features of 'District'?
Zomato’s District app integrates existing dining-out services, which operate at an annualized gross order value (GOV) of $500 million, with new capabilities like booking tickets for live events and movies.
The company plans to expand further to include services such as shopping and staycations. These additions are set to compete with established platforms like Reliance-backed BookMyShow, India’s first ticketing aggregator.
The move not only enhances convenience for users but also positions Zomato as a key player in the lifestyle space, bridging digital services with offline experiences.
According to Goyal, this venture has the potential to become Zomato's third major consumer business, complementing its home-based services provided by Zomato and Blinkit.
“If we execute this well, going out could become the third large B2C business emerging out of Zomato," Goyal said.