Zomato announces invite-only Pro Plus membership for unlimited free deliveries

Zomato, the food tech company, is launching an invite-only Zomato Pro Plus membership, which will allow members to receive unlimited free deliveries without surcharges or distance fees, in addition to all pro benefits, CEO Deepinder Goyal announced on social media.

Deepinder Goyal, Founder & CEO of Zomato, stated in a tweet that Zomato currently has 1.8 million Zomato Pro members and that Zomato is launching a “Limited Edition Pro Plus” membership for select customers, which is “something like Amazon Prime”.

The membership is available to a limited number of customers on an invitation-only basis, and all Zomato Edition Black credit cardholders will be automatically upgraded to Zomato Pro Plus. Everyone else will have to purchase the Pro Plus upgrade through the Zomato app.Goyal also added, “Fatafat le lena, baad mein shayad nahin milega.”

The extras that one can avail of with this plan include unlimited free deliveries, no surge fees, and no distance fee. The plan will also include all existing Zomato Pro plan benefits, such as up to 30% extra off food deliveries, up to 40% off dining experiences, and faster delivery. The Pro plan costs Rs 200 and has a validity period of 90 days.

Will there be a higher tier plan for loyal Zomato members above the Pro Plus plan? “Soon maybe,” writes Goyal in response to a tweet that jokingly asks if we could get a Zomato Pro Plus Ultra Max (a sarcastic take on the iPhone 12 Pro Max and Samsung Galaxy S21 Ultra).

In June 2020, Zomato rebranded its membership offering from Zomato Gold to Zomato Pro. The membership entitles users to priority delivery, order discounts, and a few dine-in benefits.

The food-tech behemoth saw a significant increase in the number of orders and users as a result of the COVID-19 crisis, and Zomato stated that it profited from it as well. It previously stated that its food delivery business has been profitable for the last four quarters.

Zomato recently went public, becoming India’s first tech unicorn. On July 23, Zomato opened at Rs 116 per share on the NSE and quickly rose to Rs 138 before closing at Rs 125. The food-tech behemoth outperformed all expectations on day one, with a 66 percent increase in share price and a market capitalization of slightly more than Rs 98,000 crore ($13 billion).

Over the last few months, Zomato’s revenue has risen rapidly across all business verticals. For the first three-quarters of FY21, it earned Rs. 1,367 crore in revenue. The food-tech company’s expenses were approximately 1,724 crores, resulting in a loss of 684 crores.

Zomato raised $250 million in funding in February from Tiger Global, Kora, and others, valuing the online food ordering platform at $5.4 billion.

Zomato had 3,50,174 active restaurant listings as of December 31. In terms of table bookings, its platform handled 12.2 million covers in fiscal 2020. Every month in fiscal 2020, Zomato had 131,233 active food delivery restaurants.

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