Zomato launches open food trends platform for restaurants to grow their business

Zomato, the foodtech giant, has launched a data insights platform called Zomato Food Trends to assist its restaurant partners in making informed decisions.

The company said the platform will be accessible to the general public free of charge and aims to provide valuable insights by analyzing data from millions of transactions across hundreds of cities in India.

The company stated, "Zomato Food Trends will provide insights by analyzing data from millions of transactions across hundreds of cities in India."

By leveraging this platform, restaurant partners can gain valuable knowledge to customize their strategies and make data-driven decisions, ultimately enhancing their chances of success.

Zomato's data analysis platform offers a range of features that enable restaurant partners to identify demand and supply gaps at a localized level. They can also explore price distribution and demand trends for various dishes or cuisines, as well as compare the demand and supply for multiple options. Armed with these insights, restaurants can make well-informed choices regarding pricing, menu items, and locations.

"Our aim is to democratize aggregated data insights – leveling the playing field, particularly for smaller restaurants, to ensure they can make informed and evidence-based decisions," Zomato expressed in a blog post.

The company believes that every aspiring restaurant entrepreneur should have the opportunity to succeed, and Zomato Food Trends aims to support both established and emerging restaurant partners in their endeavours.

Zomato acknowledges the significant transformations that have taken place in India's restaurant industry in recent years. To meet the dynamic needs of the market and evolving consumer preferences, the country's food entrepreneurs have demonstrated a strong ability to identify trends, recognize market gaps, and innovate to fill them. With Zomato Food Trends, the company aims to provide crucial support to restaurant partners in their pursuit of success.

"We strive to be a trusted partner to everyone, providing a level playing field, particularly for smaller restaurants, to help them flourish in this dynamic and competitive market. That's why we have made Zomato Food Trends accessible not only to all our listed restaurant partners but also to the general public, free of charge. We firmly believe that anyone who dreams of starting and scaling a restaurant business should have the opportunity to do so," elaborated Zomato in its blog.

With the introduction of Zomato Food Trends, the online food delivery giant demonstrates its commitment to empowering its restaurant partners with valuable data-driven insights. By leveraging this open platform, restaurants, regardless of their size, can make well-informed decisions and thrive in the highly competitive market.

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