Zomato-owned Blinkit partners with Airtel to deliver SIM cards in just 10 minutes

Zomato-owned quick commerce giant Blinkit has partnered with Jio rival Airtel to deliver SIM cards to customers' homes in just 10 minutes at a nominal convenience fee of Rs 49.

The service is now live in 16 cities, including Delhi, Gurgaon, Faridabad, Sonipat, Ahmedabad, Surat, Chennai, Bhopal, Indore, Bengaluru, Mumbai, Pune, Lucknow, Jaipur, Kolkata, and Hyderabad.

The company plans to add more cities and towns over a period of time.

CEO Albinder shares post on X

"Starting today, customers can get a SIM delivered and choose to get a new prepaid or postpaid connection, or switch their existing number to Airtel. @airtelindia has also created a new flow which allows customers to complete SIM activation with a simple self-verification using Aadhaar at home - no store visits, no paperwork," Blinkit CEO Albinder Dhindsa wrote in a post on X.

Get an Airtel SIM delivered in 10 minutes on Blinkit!

Starting today, customers can get a SIM delivered and choose to get a new prepaid or postpaid connection, or switch their existing number to Airtel.@airtelindia has also created a new flow which allows customers to complete… pic.twitter.com/ceYJueK4lm

— Albinder Dhindsa (@albinder) April 15, 2025

SIM activation 

Post the delivery of the SIM card, customers can activate the number using a simple activation process through Aadhaar-based KYC authentication. Customers will have the option to choose from both postpaid and prepaid plans or trigger an MNP for porting into the Airtel network. 

To streamline the process, customers can access the online link and view the activation video for a seamless activation experience. Additionally, for all such activations, All Airtel customers have the option to access the help center through the Airtel Thanks App for any assistance they may need.

Post-delivery of the SIM card, it will be mandatory for customers to activate the SIM within a 15-day window to ensure a smooth and hassle-free transition.

Leadership comments

Commenting on the partnership, Siddharth Sharma, CEO – Connected Homes and Director of Marketing, Bharti Airtel said, "Simplifying customer lives is central to everything we do at Airtel. Today we are thrilled to partner with Blinkit for 10-minute SIM card delivery to customers' homes across 16 cities and in due course of time we plan to expand this partnership to additional cities." 

Albinder Dhindsa, Founder and CEO of Blinkit, said, "To save customers time and hassle, we’ve collaborated with Airtel to deliver SIM cards directly to customers in select cities, with delivery in just 10 minutes. Blinkit takes care of the delivery, while Airtel makes it easy for customers to complete self-KYC, activate their SIM, and choose between prepaid or postpaid plans. Customers can also opt for number portability, all at their convenience."