Zomato’s quick commerce arm Blinkit appoints Vipin Kapooria as CFO

Zomato-owned quick commerce platform Blinkit has appointed Vipin Kapooria, a former senior executive at Flipkart, as its Chief Financial Officer (CFO).

This marks a significant milestone for Blinkit, as it welcomes a full-time CFO for the first time since 2022. The appointment reflects the company’s aggressive push to strengthen its financial leadership amid a competitive quick commerce market.

Kapooria’s experience in e-commerce

Vipin Kapooria, a chartered accountant with over 16 years of experience, brings extensive expertise in business finance.

During his tenure at Flipkart, Kapooria held pivotal roles, including Vice President and Business Finance Head for mobiles, electronics, and large appliances categories.

His professional background also includes stints at industry giants like OYO and Yum! Restaurants, which operates KFC, Pizza Hut, and Taco Bell in India.

At Blinkit, Kapooria will collaborate closely with CEO Albinder Singh Dhindsa and Zomato CFO Akshant Goyal. His appointment aligns with Zomato's vision of making Blinkit a larger business vertical than its core food delivery operations.

Blinkit’s expansion in quick commerce

Blinkit, headquartered in Gurugram, has been scaling operations rapidly in the highly competitive quick commerce segment.

The platform recently launched a standalone app, Bistro, offering 10-minute food deliveries, intensifying competition with players like Zepto Cafe and Swiggy Instacafe.

Quick commerce startups, including Blinkit, have increasingly turned to seasoned talent from e-commerce giants like Flipkart and Amazon. The sector’s fast-paced growth and lucrative compensation packages are attracting top executives seeking impactful roles in a dynamic industry.

Kapooria’s move highlights this trend, with quick commerce companies leveraging the deep operational expertise of executives from established e-commerce firms..