Zomato rival Swiggy launches Toing, a new app for affordable food options in Pune

Bengaluru-based food delivery major Swiggy, which competes with Deepinder Goyal-led Eternal (Zomato), has launched a new standalone app, Toing, aimed at budget-conscious diners.

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The app, which is now available on Google Play Store and Apple’s App Store, is live across select areas of Pune, including Kothrud, Hinjewadi, Wakad, Aundh, and Pimple Saudagar. 

Instead of its usual home base of Bengaluru, the company has chosen Pune for the pilot, banking on the city’s dense concentration of students and early-career professionals with limited disposable incomes.

Toing's menu emphasises affordability, offering burgers, sandwiches, fries, rolls, shakes, coffee, mini meals, cakes, and desserts. Items are largely priced between Rs 100 and Rs 150, with free delivery for orders above Rs 99. The app currently levies a platform fee of Rs 12, slightly lower than Swiggy’s main service.

In contrast to Snacc, Swiggy’s 10-minute canteen-style service, Toing is positioned as a destination for small but proper meals, sourced from local restaurants rather than cloud kitchens.

The move comes as rivals sharpen their pitches. Rapido, through Ownly, entered the food-delivery space last month with lower restaurant commissions. Swiggy, too, has experimented with low-cost formats: In July, it introduced the “99 Store” within its main app, offering meals priced between Rs 49 and Rs 149 across more than 175 cities.

The company is also in the midst of strategic recalibration. Reports suggest Swiggy is preparing to divest its stake in Rapido for as much as Rs 2,500 crore, a move that could reshape competitive dynamics between the two firms.

While the company has not outlined immediate plans to expand Toing beyond Pune, the pilot underscores Swiggy’s focus on segmenting its delivery businesses through standalone apps, similar to the path it has taken with Instamart and Snacc.