Zomato shuts down Zomato Legends two years after launch; Here's why

Gurugram-based food delivery giant Zomato, which competes with IPO-bound Swiggy, has shut down 'Zomato Legends’ two years after its launch with immediate effect.

Explaining the reason behind the closure, CEO Deepinder Goyal, in a post on X (formerly Twitter), said that the company couldn't find a product market fit for Zomato Legends.

CEO Goyal shares development on X

"Update on Zomato Legends – after two years of trying, not finding product market fit, we have decided to shut down the service with immediate effect," Goyal said.

Update on Zomato Legends - after two years of trying, not finding product market fit, we have decided to shut down the service with immediate effect.

— Deepinder Goyal (@deepigoyal) August 22, 2024

Zomato Legends offering

In August 2022, Zomato launched 'Zomato Legends,' an intercity food delivery service to offer consumers delicacies from across ten cities in India, delivered right to their homes.

For instance, customers in Delhi could order Biryani from a renowned restaurant in Hyderabad. The premium service featured a curated selection of restaurants known for their high-quality and consistently delicious food.

However, the service faced challenges, leading Zomato to quietly shut it down in April 2023. The company then relaunched the service in July of the same year.