How Makeforms is differentiating itself from other online form builders

The digital landscape has seen a surge in the use of data collection tools, but this growth has brought with it significant challenges. A primary concern is the lack of privacy and data security in existing tools, leaving users exposed to potential data theft and privacy violations. 

Regular users, in particular, face a significant risk as stringent compliance standards like SOC 2, ISO, and HIPAA are often reserved for enterprise clients, not for the general public. 

Additionally, there's a gap in the market for tools that can handle complex data collection needs. Current form builders and data collection tools are too basic, lacking the necessary flexibility and functionality to manage intricate data requirements. 

The limitation forces companies to engage in custom development for essential features, leading to a cumbersome and repetitive process. It also creates a need for a more sophisticated, secure, and versatile tool that can cater to both the advanced data collection needs of businesses and the privacy and security concerns of individual users.

This is where MakeForms steps in. The startup enables users to create, share, and manage custom forms and surveys for various purposes. 

Who are the founders?

Pratik Ghela is an experienced entrepreneur with over 15 years in web technologies. He began his entrepreneurial journey in college, working as a freelancer and later establishing specialised micro-market brands. 

He has worked with over 500 global clients and launched "PSD To Manythings," a B2B service for design and web development agencies. 

Besides Makeforms, Pratik also developed MakeStories (owned by Eszmeletlen Holding Co.), a drag-and-drop builder for Google web Stories. 

What does Makeforms do?

MakeForms is a dynamic and secure online tool that serves both business-to-business (B2B) and business-to-consumer (B2C) needs by offering a comprehensive solution for creating various custom forms. 

This software-as-a-service (SaaS) platform is adept at building diverse forms such as contact forms, feedback forms, surveys, job application forms, and quizzes, which can be seamlessly integrated into websites. One of the standout features of MakeForms is its advanced form formats. 

The platform allows users to tailor the style of their forms to meet specific requirements. For example, a business could create a multi-section job application form for detailed submissions, or a simple contact form for quick inquiries on their website. 

It also supports conditional logic and workflows, enabling the creation of interactive forms that adapt based on user responses. This feature is particularly useful in surveys where subsequent questions may depend on previous answers. 

Custom branding is another key aspect of MakeForms, allowing businesses to align the look and feel of their forms with their brand identity, ensuring a consistent user experience. 

Additionally, the platform offers easy embedding and sharing capabilities, making the forms accessible across various channels. 

For instance, a restaurant could embed a customer feedback form on its website or share it on social media platforms to gather insights from patrons. The analytics feature of MakeForms is a powerful tool for businesses, providing valuable data on form performance and user behaviour. 

This insight can help businesses understand customer preferences, employee feedback, or the effectiveness of their marketing strategies. Moreover, the platform facilitates team collaboration, enabling multiple members to work together on form creation and management, which is ideal for projects requiring cross-departmental input. Security and compliance are paramount in MakeForms. 

The platform adheres to stringent standards such as SOC 2, ISO 27001, HIPAA, and GDPR, employing robust security features like data encryption and password protection to safeguard sensitive information. It uses hybrid cloud infrastructure to enhance data protection and performance. MakeForms is versatile in its applications. 

The startup allows enterprises to handle large-scale projects like comprehensive market research surveys or detailed employee onboarding processes. For individual users, it's equally adept at managing smaller-scale tasks like organising event registrations or conducting personal feedback surveys.

Makeforms' business model

MakeForms employs a SaaS-based (Software as a Service) billing business model, which means it generates revenue by offering subscriptions to its services. The model is particularly effective as it provides flexibility and scalability to both the service provider and the users. 

The platform offers different pricing tiers to accommodate the varying needs of its users. This tiered approach is designed to cater to a wide range of customers, from individual users who may have basic form-building requirements to larger enterprises with more complex and extensive data collection needs.

The startup believes that this pricing strategy allows it to attract and serve a diverse customer base, ensuring that users only pay for the level of service they require. The flexibility of this model is beneficial for users as it allows them to scale their usage up or down based on their changing needs, and for MakeForms, as it can cater to a broad market segment, from individual freelancers to large corporations.

How is it different from other online form builders?

According to Pratik, MakeForms is designed for seamless integration into various digital environments. The seamless integration is a key factor that sets MakeForms apart from its competitors, making it a preferred choice for users who value ease of use and integration capabilities.

Another significant aspect of MakeForms is its strong emphasis on data security and privacy. In a digital landscape where data breaches and privacy concerns are rampant, MakeForms claims that it prioritises the protection of user data, adhering to high standards like SOC 2, ISO 27001, HIPAA, and GDPR.

The startup also offers innovative features, such as 'Fill within Email', which allows users to fill out forms directly within their email client. 

It has a diverse base of clients, including prominent names like Vedantu, Tata Motors, L'Oreal, Dunkin Donuts, BMW, and ELLE. So far, It has recorded $90,000 in revenue and has over 7,000 registered users across India, the United States, and Canada. 

It now aims to reach $1 million in revenue by the end of FY24 and plans to focus on product development, market expansion, strategic partnerships, and further investments in security and compliance. 

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