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Integrating various data types, This Ahmedabad-based startup is helping DevOps teams to debug the issue faster

Sumit Vishwakarma
New Update

In the rapidly evolving IT landscape, DevOps and SRE teams face significant challenges in managing dynamic system infrastructures, particularly within multi-cloud environments. The complexity of these computing environments necessitates advanced observability solutions to ensure seamless operation and maintenance.

Traditional monitoring tools often fall short in providing the comprehensive visibility required to effectively manage these systems. The core issue lies in the need for a solution that not only monitors but also offers deep observability into the systems, enabling teams to understand the internal state of their applications by examining their outputs.

This is crucial for pinpointing the origins of problems and devising effective solutions. 

However, existing observability solutions tend to be prohibitively expensive, putting them out of reach for many organizations, especially smaller ones with limited IT budgets.


This gap in the market for affordable, cloud-native monitoring solutions tailored for modern infrastructures like Kubernetes and microservices exacerbates the problem, leaving many DevOps teams without the tools they need to manage their systems efficiently.

Furthermore, the shift towards cloud-native technologies and the exponential increase in data production have intensified the demand for observability solutions that can scale effectively while ensuring data security and compliance.

Organizations lacking comprehensive observability face slow issue resolution times, high downtime costs, and significant annual outage expenses, which can severely impact their operational efficiency and bottom line. 

The challenge is compounded by the need for efficient data storage pipelines that can handle the volume and velocity of data generated by modern IT infrastructures without incurring exorbitant costs.

Middleware emerges in response to these challenges, aiming to provide a scalable, AI-based cloud observability platform that addresses the high costs and complexity of existing solutions. 

Yet, as the market for observability solutions grows, the need for innovative approaches that can offer real-time data analysis, AI-driven issue detection, and cost-effective data management becomes increasingly critical for organizations striving to maintain competitive edge and operational resilience in the cloud-native era.

Who is the founder?

Laduram Vishnoi is the founder and CEO of Middleware and holds a Bachelor's degree in Computer Science. Middleware is not Vishnoi's first venture. Before this, he founded Just Total Tech in 2010. 

In 2016, he established Acquire, a unified customer engagement platform that consolidates all communications and interactions into a single timeline. Besides being a founder, he is also an angel investor in Aurora Solar and Rudderstack. In September 2022, he founded Middleware.

How Middleware started

The genesis of Middleware traces back to a common challenge encountered in the cloud-native ecosystem. Laduram Vishnoi, while at the helm of his previous venture, Acquire, identified a gaping need for an affordable yet robust observability solution tailored for Kubernetes and microservices.

The high costs and inefficiencies of existing solutions propelled Vishnoi and his team, comprising early engineers from Splunk and New Relic, to innovate.

In 2022, Vishnoi embarked on a new journey, founding Middleware with a clear mission: to democratize cloud observability for DevOps and SRE teams worldwide.

What is Middleware?

Middleware is a San Francisco- and Ahmedabad-based startup that stands at the intersection of observability, monitoring, and automation. It is designed to empower DevOps teams with enhanced capabilities to manage complex cloud-native infrastructures.

By aggregating metrics, logs, traces, and events into a single unified timeline, Middleware enables faster debugging and issue resolution, thereby optimizing the performance and reliability of IT systems.

What does it do and offer?

Middleware offers a comprehensive suite of observability tools that provide a 360-degree view of IT infrastructures. It enables real-time monitoring, infrastructure visualization, application performance management (APM), database monitoring, and more.

With its AI-driven issue detection capabilities, Middleware not only identifies problems quickly but also suggests actionable solutions, streamlining the troubleshooting process for engineering teams.

Technology and certification

At the core of Middleware's offerings is the use of cutting-edge technologies like GPT-4 for AI-driven issue detection and machine learning algorithms for pattern recognition and anomaly detection. The platform's custom data pipeline and warehouse, built atop ClickHouse, enable efficient data compression and ingestion, ensuring scalability and cost-effectiveness.

Middleware is committed to data security and compliance, holding GDPR, CCPA, and SOC 2 type II certifications. This underscores the platform's dedication to maintaining enterprise-level security standards and ensuring users' data is handled with the utmost integrity.

Helping the DevOps community

Middleware is revolutionizing the DevOps landscape by reducing the time and effort spent on debugging and problem resolution. By providing real-time data analysis and trend insights without data silos, Middleware enhances visibility and empowers developers to focus more on innovation rather than troubleshooting.

In August, Middleware raised $6.5 million in seed funding, led by 8VC, with participation from Fin Capital, Guillermo Rauch, and Tokyo Black. 

Future plans

Looking ahead, Middleware is poised to capitalize on the burgeoning demand for cloud-based observability solutions. With the cloud-native landscape evolving rapidly, Middleware's innovative platform is well-positioned to address the challenges and complexities of modern IT infrastructures.

The team's vision extends beyond the current offerings, with plans to further refine their technology, expand their market reach, and continue to serve as a valuable ally to the DevOps community.