This startup aims to replace Rs 4,000/month AI tools with AI agents you can hire like freelancers

In the last two years, artificial intelligence has become one of the biggest technology shifts across industries. From writing emails to analysing customer data, AI has promised better productivity and smarter workflows.

Yet, for many small businesses and professionals, that promise has remained frustratingly out of reach.

AI, as it stands today, is confusing. Type "best AI tools" into Google, and you're flooded with options—platforms that promise the world, but often deliver bloated UIs, misleading demos, or rigid subscriptions that cost more than the value they offer. For the everyday user—especially non-tech-savvy professionals—the hype feels more like a maze.

This chaos wasn’t just a market gap. It was a systemic failure. And, for Jay, it became the reason to build ActionAgents—an Ahmedabad-based AI startup that doesn’t just showcase AI tools but offers them as task-ready agents you can hire like freelancers.

The idea for ActionAgents came from the ground. Before launching the platform, Jay founded ActionLabs.ai, a tech startup that has been helping clients integrate AI into their business operations.

But no matter the sector, one request kept coming up. “Clients would often ask, ‘Which AI tool should I use for this task?’ But there was no single place to test, compare, or actually use them without paying first,” he recalled.

In response, the team initially created an AI tools directory — a searchable platform that listed hundreds of AI products across categories. But users still had to leave the platform to try those tools elsewhere, deal with sign-ups, paywalls, and sometimes even fake demos. 

That’s when the team decided to pivot from discovery to delivery.

A marketplace for AI agents

Launched in January 2025, ActionAgents.co is built on a simple idea: instead of searching for the best AI tool, what if you could just hire an AI agent to do the task for you?

The platform lets users hire pre-built AI agents to complete tasks like resume writing and ATS score checking, WhatsApp chat analysis, cover letter generation, business name suggestions, trip planning, website generation, gift finders and more.

Each agent is designed to solve one problem efficiently, without requiring the user to log into multiple services or understand technical terms. More importantly, instead of forcing users to buy a subscription, 

ActionAgents uses a pay-per-task model. New users also receive free credits to test the platform, reducing friction for first-time users.

“No one wants to pay Rs 4,000 a month for a tool they might use once,” Jay says. “Our task-based pricing is built for practical users.”

Zero marketing, 3,000+ users

Despite no external marketing or campaign, ActionAgents saw over 3,000 users in just eight weeks. Each day, the platform handles 200–250 tasks through its 50 AI agents. Users span not only India but also the US, Canada, Europe, and the Middle East — showing that the problem the platform is solving is a global one. The entire growth has been organic, driven by users sharing results and recommending the platform. 

Jay attributes this to product-first thinking. “People care about value. If the experience is smooth and the result is useful, they’ll come back. And they’ll tell others.”

The platform was launched with an initial investment of Rs 15-20 lakh and is now steadily growing its user base, with businesses and individuals hiring AI agents based on their specific needs. According to Jay, the platform is already generating consistent revenue as adoption continues to rise.

Humble beginnings

The growth wasn’t fast for Jay. Coming from a middle-class family, his father was a rickshaw driver, and his mother worked as a tailor. To make ends meet, his father put in extra hours, while his mother trained other women in tailoring.

“There were days we didn’t know if we’d be able to pay school fees. But my parents never let financial struggles become an excuse,” Jay recalled.

“My mother didn’t just teach tailoring — she trained over 5,000 women, helping them start home-based businesses,” he says. “She built a small entrepreneurial ecosystem long before I even understood the word ‘startup.’” 

The hardships taught him resilience, adaptability, and financial independence, values that later defined his tech startup journey.

Over the years, Jay tried building several businesses, including CampusClick, a college book delivery platform; Tailor Zone, Gujarat’s first on-demand tailoring startup; and PerksVilla, an employee engagement platform that eventually shut down during the pandemic.

Each of these experiments taught him valuable lessons about what didn’t work — until ActionLabs.ai became a profitable venture. Now, with ActionAgents, he’s aiming for a bigger, more scalable play.

“Every failure taught me something,” Jay reflects. “With ActionAgents, I’m applying everything I’ve learned—and for the first time, it feels like the market is truly ready.”

The ActionAgents team is small but fast-moving, comprising AI engineers, product builders, and marketers like Jash Jasani, Dev Patel, and Deepali. Since its launch, the platform has completed over 5,000 tasks and continues to grow organically. For now, the team is focused on improving user retention, enhancing agent accuracy, and further simplifying the user interface. 

Over the next six months, the startup aims to cross 10,000 users, with a long-term goal of reaching between 500,000 to 1 million users within two years.

Aiming to become the Google Play Store for AI agents

Beyond task execution, the startup is building a system to let other developers launch their own AI agents on the platform. This would turn ActionAgents into a true AI agent marketplace, where any developer can build, monetise, and scale their custom agents, just like apps on the Play Store. 

The monetisation model will allow revenue sharing between the platform and developers, making it attractive for solo tech creators and AI startups that don’t want to build a full SaaS product. 

“Our long-term goal is to make this the App Store for AI agents,” Jay says. He also hinted at a roadmap that allows multiple agents to collaborate—enabling AI “departments” for businesses to automate full workflows like hiring, sales, or content creation.

"And unlike human teams, they scale instantly, never call in sick, and don’t need to be micromanaged," he says.

Not replacing jobs, But making work smarter

At a time when much of the conversation around AI is about job loss, ActionAgents is framing it differently. By letting people “hire” AI agents to take over repetitive work, the platform is giving professionals back their time—and allowing them to focus on high-impact, creative, or strategic tasks.

“AI is often framed as a job killer, a threat to workers, or a mystery wrapped in jargon,” Jay notes. “ActionAgents challenges that narrative. It asks: what if AI isn’t something to fear—but something to hire?”

“The goal isn’t to replace human potential—it’s to amplify it,” he adds.