Bollywood actor Parineeti Chopra has invested an undisclosed amount in Tritiyaa Fine Jewellery, a jewellery boutique brand.
Tritiyaa Fine Jewellery will be opening its first offline store in Jubilee Hills, Hyderabad.
The brand aims to use the funds to scale its presence in multiple locations such as Bombay, Bengaluru, and Visakhapatnam.
Parineeti is not the first time investor in the Indian startup ecosystem. Prior to this, She invested in Clensta, a health and personal care brand.