How well Amazon performed during the Great Indian Festival 2023?

Flipkart's rival Amazon India's Great Indian Festival 2023, which began on October 8, witnessed over 110 crore customer visits, the highest in its history.

According to the company's statement, the sale attracted more than 40 lakh first-time shoppers, primarily from tier 2 and tier 3 cities.

Amazon said that over 38,000 sellers witnessed their highest-ever single-day sales, with a significant contribution from small and medium businesses, artisans, and women entrepreneurs.

The event also featured an array of over 5,000 new product launches from top brands, catering to a wide range of customer interests.

While the company recorded growth in sales, Amazon said that there was also a notible the surge in Amazon Prime memberships, with the highest number of sign-ups recorded within the first 48 hours.

Nearly half of Prime orders were delivered within 48 hours, and over 65% of Prime shoppers were from tier 2 and 3 cities.

Amazon said that during the Great Indian Festival 2023, Shoppers saved over Rs 600 crore through various bank discounts and cashback rewards.

Notably, The use of Amazon Pay Later saw a 2.4x increase compared to the previous year, and one in four purchases were made on EMI. The Amazon Pay ICICI Bank co-branded credit card and Amazon Pay UPI also saw significant growth in usage.