Bollywood and TV producers Karanraj Kohli and Viraj Kapur founded SALT has raised funding seasoned orthodontist Dr Viraj Joshi, others at valuation of Rs 18 crore.

The startup will focus on expanding its product offerings to a wider audience and further its mission of reimagining oral wellness, the release notes.

Unlike traditional oral care brands focusing solely on medical ailments, SALT aims to provide a platform for embracing the beauty and luxury of oral wellness.

SALT has crafted a range of products using handpicked, all-natural ingredients that nurture and beautify smiles.